The riches are in the niches. Have you ever heard that expression before?

I remember the first time I heard it from my coach 4 years ago, I totally rolled my eyes. Granted, I was in a very different place and an entirely different business, but I wrote it off as a bunch of malarkey. I had a personal training business that was tanking and I couldn’t seem to find clients to save my life. I was certified and trained to serve a wide variety of clients so why would niching down when it comes to who I serve benefit me?

Wouldn’t that be limiting the amount of clients I could serve? And therefore, limiting my business?

So I continued to cast a wide net when it came to my marketing. I talked about geriatric fitness, fitness for special populations, postpartum fitness, and even strength training for athletes.

And yes, still no new clients.

Finally after 4 months of no new clients I decided to actually listen to my coach and niche down. My favorite clients were my postpartum clients, and being 1 year out from having my first kid and being in possibly the best shape of my entire life, I felt I could not only help postpartum women get amazing results, but I could also relate to them on a personal level.

So I created a post about postpartum fitness and how freaking hard it was. How fitting back into my pre-baby skinny jeans was hard, how the hunger pains from breastfeeding turned me into a hangry monster, and how working out seemed to calm my postpartum depression symptoms.

I figured I had literally nothing to lose (I already wasn’t booking clients) so let’s see what happened.

And y’all, I kid you not, within 3 days I was fully booked.

The reason why I’m telling you this is to show you what niching down can and will do for your business.

So let’s dive into why you should be niching down in your business, no matter how you serve your clients or what kind of business it is that you run. This is necessary for ALL businesses, no matter if you’re in network marketing, service-based, product-based, DIY, coaching, course creation. Whatever kind of business you own, you need to have a specific niche.

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