NAKED VOICE

This week we chat with Julia Keller about aging - and how to best mitigate its effects. 

Julia is a founder of Youthfuller you - a clinic that provides a holistic approach to combat the effects of aging on the body, mind and skin. 

In this episode, we cover:

- How much is aging nature over nurture?

- How important is diet and what diet is best?

- The 3 ways most people jeopardise the healthy aging process

- What can we do to look and feel younger?

The last year or so has seen unprecedented times in the advertising and marketing world – very tough times to say the least!

With many consolidations within the large networks, resulting in lots of job losses; independents struggling or even going out of business and clients facing the same challenges, the NAKEDHEALTH team chat about their views and experiences, including:

- Is this the worse it's ever been?

- Has the usual 'recession-proof' pharma industry been impacted as much?

- Why is this happening?

- Will it get better?

A gritty, thought-provoking episode this week, reflective of these times – where sadly many are still experiencing hardship and no sign of new work.

We had the great pleasure of being joined by Dr Sunita Chelva to talk all things menopause! Dr Sunita Chelva runs a specialised menopause clinic in Perth, Australia - Hera clinic - and is deeply involved in menopause advocacy and policy. During our 60 minutes we covered a spectrum of topics:

- The basics of menopause, symptoms and common myths

- How the decades old Women's Health Initiative (WHI) impacted menopause care and what we have learned since this

- How the latest research guides and informs modern management in menopause care

- Why menopause advocacy is just getting started and hopes for the future

- Dr Chelva's insights from working with women and her specialist practice

AND much, much more!

In this episode we chat to WE ARE THE HEALTHTRIBE partner Stephen Handisides of V-UNITE about his unique company.

V-UNITE is leading the field in virtual even experiences - empowering the user with the ability to set up, schedule and organise their own virtual experiences, including corporate events and conferences.

Stephen chats about this virtual offering, as well as his thoughts on the big topic of the day of course: AI.

In this episode we talk to Renate Hahn about her vast experience in the Pharma Industry – not just about her roles leading global commercial and cross-functional teams but her fascinating journey from growing up on a

From here, Renate moved to Europe – to Paris and to Switzerland where she and her family now call home.

Listen to Renate talk about the adventures and challenges she and her family faced as her career progressed and changed over the last few decades.

Following on from our Diabetes Unlayered social campaign, the NAKED team chat about their experience of diabetes - from any personal perspectives but also their views on managing or even preventing diabetes.

The team also talk about their vast experience working on many high-profile diabetes brands and comms projects.

Topics included:

Will diabetes ever be cured?

Is poor diet a big cause of T2D?

Can T2D be reversed?

What's the best diabetes campaign you have worked on?

The benefit of the NAKED crews' experience (aka age) is it allows us to look back and reflect on a few decades of healthcare creativity.

Do we think it's got more creative over recent times or less? Any campaigns and agencies from 'back then' really stand out - and what about now in recent times? Will AI make the future more or less creative?

We chat about all these things and more - tell us what you think - has healthcare advertising got more creative or less?

In this week’s episode, we talk to Vinny Mesolella, Associate Director, HCP and Digital Marketing for Mayne Pharma, based in North Carolina.

We chat to Vinny about his fascinating journey from graduating in journalism and being interested in pursuing a career in creative writing to leaving journalism after an internship at The Boston Global and joining a small independent advertising agency, working on fmcg accounts like Subway. Vin them moved to NYC to another independent agency, working on luxury brands like Diesel and Tag Heuer  - during the early days of the digital and social revolution.

From here, Vin joined the IPG network and eventually ended up working with big pharma clients including Bayer, Novartis and Gilead.

Following the pandemic, Vinny moved back to North Carolina and subsequently joined the female health division of Mayne Pharma.

 Listen to Vin chat to us about:

- His move from fmcg into pharma and how like many people this is sometimes an accidental transition

- How pharma compares to fmcg work

- Best and worse aspects of agency and client life

- What surprised him the most making the move from agency to client side

In this week’s episode, the NKD crew chat candidly about the things they do to switch off from what can be quite a stressful day-job, or things they do that helps flex the creative muscles and help with the day-job.

Extracurricular activities include reading up on history and politics, music, men’s health and comedy.

Amazed at how the right piece of music can enhance or even transform a piece of film?

Ever wondered about the process? What comes first? Do the composers sit in front of the storyboard or the early film rushes? How long does the process take?

About a year ago, NAKEDHEALTH was asked to develop a film for one of our clients - to show their commitment to late-stage blood cancer. After excellent collaboration between agency, client, director/producer and, critically, music composer, the film was released and shortlisted at this year's PM Society Awards. The bespoke music created for what was essentially a silent movie, really brough the film to life and added so much emotion. So, this week we chat to the composer Felix Ratigan, of TJF Productions as well as Laurie Castelli, the film director and founder of Castelli & Co Productions. Listen to the process we went through - from supplying a known reference song to capture the pace and emotion, to how we ended up with the final composition, which is truly one of the best pieces of composed music we have used in a film.