Narrative Design with Dave Gerhardt, CMO at Privy

03.10.2021 - By The Product Marketing Experts

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Marketing has become democratized in many ways. We are all working with similar (good) playbooks, and as a result every category has millions of technology solutions all shouting that they have the best product. So how does a company break free from the status quo and avoid drowning in the sea of lookalike solutions? In this episode, DG walks us through what he’s found to be a key element in overcoming this issue- compelling storytelling.

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