Send us a Text Message.Nathan Hecht is the Founder and CEO of Rodo.Key Takeaways:Nathan Hecht founded RODO after experiencing a lengthy and frustrating car-buying process at a dealership in New York.RODO aims to revolutionize the automotive retail industry by providing a seamless online platform for buying and leasing cars.The consumer experience of purchasing or leasing a car online through RODO is convenient, easy, and efficient.RODO operates as a managed marketplace, ensuring that particip...