<p>Jamie Byrum, head of programmatic media, discusses the advertiser’s media model, its decision to go “all in” with Google and what happened after it brought programmatic buying in-house.  </p>

Jamie Byrum, head of programmatic media, discusses the advertiser’s media model, its decision to go “all in” with Google and what happened after it brought programmatic buying in-house.

<p>Jamie Byrum, head of programmatic media, discusses the advertiser’s media model, its decision to go “all in” with Google and what happened after it brought programmatic buying in-house. &nbsp;</p>

Nationwide’s Programmatic Story

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Nationwide’s Programmatic Story

Nationwide’s Programmatic Story

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