Purpose 360 with Carol Cone

Navigating Challenges on the Path to Purpose with PwC


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Operating a successful purpose-led company comes with its share of challenges — even to the companies that excel at it. Driving meaningful impact, investing in a sustainable future, and fostering employee engagement all require strategic decision making and often significant internal transformations.


So how are the best companies navigating these challenges? An unwavering commitment and a well-defined strategic approach set purpose-driven champions apart from their peers. At PwC, this is brought to light through “Positive Equation,” the company’s purpose strategy, as well as its values, which are ingrained in day-to-day operations.


We invited Shannon Schuyler, Chief Purpose & Inclusion Officer at PwC, to return to Purpose 360 to speak about the nuances and challenges of maintaining a purpose-driven approach through the lens of her work, challenges, and progress at PwC.


Listen for insights on:

  • Using values as a driving force to support your organization’s purpose
  • How PwC reorganized internally to align with its purpose strategy
  • Engaging employees through their personal purpose
  • Early predictions for 2024


Resources + Links:

  • Shannon Schuyler’s LinkedIn
  • Shannon’s 2022 Purpose 360 Episode
  • PwC’s New Equation
  • Digital Upskilling at PwC
  • (00:00) - Welcome to Purpose 360
  • (00:13) - PwC's Shannon Schuyler
  • (01:24) - Shannon's Role
  • (03:45) - Shifting Purpose and Integrating It
  • (06:12) - My Story, Your Story
  • (09:33) - Shared Assets
  • (10:20) - New Equation and Challenges
  • (12:19) - Coaching
  • (13:27) - Chief Culture Officer
  • (14:04) - Values in Embedding Purpose
  • (18:59) - Externally
  • (23:03) - Longer Shutdowns
  • (25:41) - 2023 Predictions
  • (27:48) - 2024 Predictions
  • (28:37) - Last Thoughts
  • (30:00) - Wrap Up
  • ...more
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