How similar is opening a movie to getting a candidate elected? How much is opening weekend like Election Day? Christine Birch - who's worked on hundreds of movies, generated billions in box office receipts, and is the first and only W.O.C. to run marketing for 3 movie studios - has some thoughts.

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In this special crossover episode, we’re joined by Christine Birch, a renowned Hollywood marketing executive with a storied career involving icons like Steven Spielberg and Will Smith. We delve into political campaigns, the impact of media misinformation, book bans targeting authors like Toni Morrison, and cultural shifts in storytelling. We get into Birchy's experiences in the film industry, the challenges of adapting black stories, her candid advice for empowering women of color, and the complexities of navigating hard discussions. We also discuss the role of black women in society, the moral dynamics influencing voter behavior in the Trump era, and the need for innovation in both the political and film industries. With personal anecdotes, social critiques, and reflections on American identity, this episode offers a comprehensive exploration of how culture, politics, and Hollywood intersect in shaping societal narratives.

01:12 Introducing Christine Birch: A Hollywood Unicorn

02:02 Meeting a Literary Legend: Toni Morrison

09:49 Banning Books and Personal Responsibility

14:48 The Power of Shared Stories in Culture

17:53 Writing THE HOLLYWOOD UNICORN: A Heart-to-Heart

27:09 The Role of Black Women in Today's Historical Context

36:28 Analyzing Political Campaigns: Lessons from Hollywood

40:44 Marketing Strategies: Putting Lipstick on a Pig

47:02 Comparing Political Polling and Market Research

53:45 The 2024 Election: A Battle for Democracy

57:24 The Immigration Debate and American Identity

59:23 The Impact of Social Media and Disinformation

01:13:42 Hollywood's Role in Shaping American Culture

01:23:43 The Importance of Diversity in the Film Industry

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