In this episode of the Manufacturing Automation Podcast, Michael and Matt dive into the realities of handling complex installations, managing shipping delays, and making critical business decisions. They discuss optimizing sales cycles, shifting marketing strategies, and the challenges of moving upmarket. The conversation also explores the importance of team dynamics, refining automation assessments, and balancing long-term vision with short-term execution. Whether you're scaling an automation company or navigating sales hurdles, this episode provides valuable insights and candid discussions on business growth in automation.