In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.

EPISODE AT A GLANCE:

00:00 Introducing Janet Rosseth 

00:41 Welcome to the Multifamily Mix

01:03 Unraveling Lease-Up Challenges with Janet Rosseth

01:49 Creative Solutions for Lease-Up Stalls

04:32 Evaluating and Adjusting Marketing Strategies

07:19 The Importance of Agility in Lease-Up Strategies

13:21 Leveraging Technology and Human Touch in Leasing

15:27 Janet & Cadence Marketing Solutions 

20:32 Wrap Up

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