Subscriber-only episode

Starting a business from scratch can be as daunting as it is exhilarating. What if your path to entrepreneurial success doesn't require a complete overhaul but rather a strategic pivot? In this episode, I recount my own journey of transformation with my second venture, Jenny Melrose Side of Things, where I harnessed my existing expertise in marketing and took a sharp right-hand turn instead of a full 360-degree spin. By sharing insights on the power of identifying your passion and honing in on a specific niche, I guide you through the mental shift from merely creating content to crafting a solution that authentically resonates with your audience's needs.

Join me as we explore the nuances of understanding your target audience through meticulous market research and the importance of adapting to a rapidly changing digital landscape. Whether you're an aspiring entrepreneur or looking to breathe new life into an existing business, learn how to construct a compelling web of content around a unique product or service. Let's redefine your strategy and ensure that your business not only stands out but also serves as the perfect solution your community has been waiting for.