Found

Navigating media's ups and downs with theSkimm co-founders


Listen Later

It’s hard to remember a time when newsletters weren’t flooding every inbox but today’s guests were on the forefront of bringing easily digestible news directly to their audience. Today on Found, Becca is joined by Carly Zakin and Danielle Weisberg, co-founders and co-CEOs of theSkimm which is a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. They talked about how they’ve navigated the digital media industry for over a decade, how they pitched this to investors when they were new to the game, and the importance of building a team that aligns with your vision.

They also talked about:

  • The importance of having a direct line to your audience and the benefit of building on your own platform, not on social media
  • Their grassroots marketing in the early days
  • How one thing they nailed from the beginning is having a unique voice. 
  • (0:00) Introduction

    (1:35) being on the forefront of millennial media companies

    (6:08) the power of email marketing

    (8:35) the early days and bootstrapping

    (14:07) Not fitting the silicon valley mold

    (17:34) the co-founder relationship

    (23:11) Leadership styles and growing a company

    (29:31) Prioritizing growth

    Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each

     

    Connect with us:

    • On Twitter
    • On Instagram
    • ...more
      View all episodesView all episodes
      Download on the App Store

      FoundBy TechCrunch

      • 4.3
      • 4.3
      • 4.3
      • 4.3
      • 4.3

      4.3

      23 ratings


      More shows like Found

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,273 Listeners

      a16z Podcast by Andreessen Horowitz

      a16z Podcast

      1,040 Listeners

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      519 Listeners

      Acquired by Ben Gilbert and David Rosenthal

      Acquired

      4,014 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      175 Listeners

      Founders by David Senra

      Founders

      1,906 Listeners

      Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

      Invest Like the Best with Patrick O'Shaughnessy

      2,317 Listeners

      Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Max Zeff, Theresa Loconsolo

      Equity

      338 Listeners

      Masters of Scale by WaitWhat

      Masters of Scale

      3,998 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      217 Listeners

      Practical AI by Practical AI LLC

      Practical AI

      192 Listeners

      My First Million by Hubspot Media

      My First Million

      2,624 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      201 Listeners

      ACQ2 by Acquired by Ben Gilbert and David Rosenthal

      ACQ2 by Acquired

      212 Listeners

      The Logan Bartlett Show by by Redpoint Ventures

      The Logan Bartlett Show

      186 Listeners

      Chain Reaction by TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, Jacquelyn Melinek

      Chain Reaction

      26 Listeners

      The TechCrunch Live Podcast by TechCrunch

      The TechCrunch Live Podcast

      4 Listeners

      The TechCrunch Podcast by Darrell Etherington, Maggie Stamets

      The TechCrunch Podcast

      6 Listeners