In this episode of Multiple Perspectives, guest host Daniel Brereton sits down with Brian Ker, President and CEO of Snowball Developments, to explore the dynamic world of industrial real estate. They discuss Brian’s career journey, market trends affecting the tri-state area, and Snowball’s innovative strategies in urban development. 
Brian Ker is the Founder and President of Snowball Developments, bringing over 20 years of experience in real estate transactions and management across the private and public sectors. He advocates for a modern, transparent approach to real estate investing by partnering with local experts, tenants, and investors and leveraging cutting-edge technology. Brian’s leadership has driven Snowball’s success, including acquiring six industrial properties in Connecticut, earning him a spot on the CT Power 25 by the Hartford Business Journal in June 2023. He was also featured on the "Insider’s Edge to Investing" podcast with James Nelson.
Episode Highlights:

• 01:04 - The Evolution of Industrial Real Estate: Brian shares his journey from working in commercial real estate at CBRE in Canada to founding Snowball, emphasizing the dynamic nature of industrial real estate. He discusses how industrial spaces have transitioned from traditional commerce to modern distribution, particularly in urban areas. This evolution reflects broader changes in consumer behavior and the increasing demand for efficient logistics solutions. Brian's insights highlight the importance of being part of this exciting and rapidly changing sector, where demand often outstrips supply.
  
  
• 02:29 - Vertical Real Estate Development in NYC: Brian discusses the growing trend of vertical real estate development in New York City, noting that this concept, while not new globally, is gaining traction locally. He explains how early pioneers' success in this space encourages more developers to invest in vertical warehouses and factories. This shift is crucial for meeting the logistical challenges posed by a dense urban environment, especially as congestion pricing begins to reshape transportation dynamics in Manhattan. The conversation underscores the innovative solutions being explored to enhance urban logistics.
  
  
• 10:22 - Identifying Growth Markets: Brian highlights Snowball's investment strategy, which focuses on established business parks in the tri-state area that serve the regional economy. He discusses the potential for significant rent growth in these markets, particularly as demand continues to rise. Snowball aims to capitalize on the rising tide of industrial demand driven by population growth and urbanization by identifying submarkets with strong growth potential. This strategic approach reflects a keen understanding of market dynamics and the importance of location in real estate investment.
  
  
• 13:25 - Climate Change as a Long-Term Consideration: Brian shares how Snowball is betting on the long-term benefits of climate change for the Great Lakes and Northeast regions. He explains that while many areas are becoming uninsurable due to climate risks, the Northeast may attract population growth as people seek more stable environments. This perspective highlights the need for real estate investors to consider environmental factors in their strategies, as shifting demographics and climate realities will shape future demand.

Episode Resources:

• Multiple Perspectives is brought to you by https://equitymultiple.com/
• Brian Ker on LinkedIn
• Snowball Developments Website