On this episode of the Six Five On the Road, host Keith Kirkpatrick is joined by Pega's Tara DeZao, Director of Product Marketing, Adtech & Martech, for a conversation on how Generative AI (GenAI) is transforming the marketing landscape through innovative adtech and martech strategies, while also addressing the critical aspects of ethics and data management.

Their discussion covers:

• The evolving role of GenAI in marketing and advertising technologies

• Ethical considerations and best practices in data utilization with GenAI

• Impact of GenAI on personalized marketing strategies and customer experiences

• Navigating the challenges and opportunities presented by data privacy regulations in the era of GenAI

• Future trends in advertising and marketing technologies influenced by GenAI advancements