In these days of fake news, it is more difficult to know whom to trust and what to believe. We have entered, what Singh describes as, a post-–trust era. Here we shine a light on how we can be more mindful of the role we play, sometimes unwittingly, in condoning and promoting fakery and how we can become more alert to how vulnerable we are to falling prey to fakeness. Shiv Singh's books include: Social Media Marketing for Dummies (coauthor Stephanie Diamond) (For Dummies 2014), Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era (coauthor Rohini Luthra, Ph.D.)(Ideapress Publishing 2019).

Tags: Shiv Singh, post-truth era, post-trust era, fact, fiction, Morton Deutsch, media silos, fake news, negative bias, Deb Roy, twitter, negative news, digital advertising, Edwin Rutsch, judgements, prejudices, newsguardtech.com, snopes.com, politifact.com, dog-whistling extremist points of view, artificial intelligence, AI, driverless cars, Media, Social Change, technology, personal transformation