Love it or hate it, AI is here to stay. Writers ignore it at their own peril, especially when it comes to marketing their work. Guest Gini Dietrich, a marketing and PR expert, has been proactive in her embrace of artificial intelligence, using it to enhance her work and its reach. Gini's media company and blog 'Spin Sucks' is a go-to source for staying up-to-date on the ever-changing PR landscape. In this interview, she breaks down effective tips for content marketing in the age of AI, including the importance of E-E-A-T (Experience, Expertise, Authority, and Trust), the use of LinkedIn as a powerful platform for content distribution, and the evolution of SEO strategies in the era of AI and Google's changing algorithms.

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