NAWBO ON THE GO

What if the only thing standing between you and stronger sales is a mindset shift?

In this episode, Tish Times, founder and CEO of Tish Times Sales Agency and member of NAWBO Phoenix, dives into the topic so many entrepreneurs avoid—sales. She works with high-performing, high-achieving female entrepreneurs who are exceptional at what they do, yet still struggle to build a consistent, scalable sales process.

Tish shares how shifting from “I have to sell” to “I get to help” changes everything. When that mindset shift is paired with clear systems, processes and automations, business owners can step out of the day-to-day sales hustle and empower their teams to confidently contribute to the bottom line.

By the end of this episode, you just might find yourself thinking, “I can do this.”

To learn more about NAWBO, visit: https://nawbo.org

Dr. Rita Renee Gibson, Your Ultimate PowerHouse Coach, speaker, author and NAWBO Greater Raleigh member, has spent decades leading under pressure.

With more than 36 years in nursing and corporate leadership, she learned early that leadership isn’t about recognition, but responsibility—it’s about listening deeply, earning trust and showing up consistently, especially when the stakes are high.

In this episode, Dr. Rita reflects on what happens when external success comes at the cost of internal erosion. She shares the pivotal moment she chose alignment over burnout and how unmuting her voice led to clarity and courage that changed everything. 

To learn more about NAWBO, visit: https://nawbo.org

Luxury artisan and Repinned Luxury Upholstery Workroom owner Riana LeJeune sees possibility where others see worn, outdated or forgotten.

A member of NAWBO Iowa and the chapter’s Woman Business Owner of the Year, Riana’s journey into entrepreneurship didn’t begin with a plan to build a luxury brand, but with creativity and a willingness to say yes.

After offering to refinish furniture for fellow moms who loved beautiful spaces but lacked the time or tools, Riana discovered a calling in upholstery—an art many believed was fading. Her business became living proof that craftsmanship and storytelling still matter.

In this episode, Riana shares about her passions and how motherhood motivates her to build a lasting legacy. To learn more about NAWBO, visit: https://nawbo.org

What if certification didn’t just open doors, but helped businesses walk through them faster?

SupplierGateway CEO Michael Cardinal and Chairman Ade Solaru share how their platform was built to solve real-world procurement challenges, helping buyers make smarter decisions while creating meaningful access for suppliers.

They discuss SupplierGateway’s partnership with the NAWBO Institute and how combining NAWBO’s decades of certification expertise with modern procurement infrastructure helps women-owned businesses move from recognition to readiness, making certification part of the systems that drive opportunity.

To learn more about NAWBO Institute WBE/MWBE Certification, visit: https://nawbo.org/certification 

NAWBO has always been powered by women who choose to show up—not just for themselves, but for future generations of women business owners.

In this episode, NAWBO National Board Member Janet Kendall White sits down with Judi Firestone-Roth, a NAWBO Lifetime Member of 40 years, to share exciting news and reflect on what lasting impact truly looks like.

Together, they announce the return of NAWBO’s Legacy Lifetime Membership, a prestigious, limited-time opportunity being offered for only the second time in NAWBO’s 50-year history.

Available to just 100 members, this membership honors those willing to stand with NAWBO at a pivotal moment—one where advocacy must turn into real access. It’s a powerful reminder that legacy isn’t about how long you’ve been involved, but about the impact you choose to make.

To learn more about Legacy Lifetime Membership: nawbo.org/membership/lifetime2026 

Psychotherapist, speaker, author and coach Kim McLaughlin, MA of Feed Your Soul and NAWBO Sacramento Valley believes caring for mental health isn’t just a luxury, it’s essential for women business owners.

In this episode, she explores the hidden costs of internalizing emotions and how emotional suppression is often mislabeled as strength in business culture.

Kim invites women to reflect on how honoring their full selves—emotions included—can lead to better leadership decisions, deeper creativity and more authentic connection. Join her as she reimagines what it means to show up as a woman in business.

To learn more about NAWBO, visit: https://nawbo.org

The restaurant business is one of the toughest there is, and Sarah White knows that firsthand. As the owner of four restaurants in Northern Virginia, her journey is defined by grit, heart and an unshakable belief in herself.

Diagnosed at 18 with a rare medical condition and advised to go on disability, Sarah chose a different path, following her passion for hospitality. Along the way, she learned the power of surrounding herself with the right people, showing up fully for her team and refusing to let setbacks define her story.

In this episode, Sarah shares what it takes to persevere in a demanding industry, why relationships matter and advice that has guided her every step of the way.

To learn more about NAWBO, visit: https://nawbo.org

After years in hospital and health system leadership, Michal Waechter launched Waechter Consulting Group to help healthcare organizations grow through strategy and engagement.

But it’s her volunteer leadership with the Ranch Chic Fashion Show—a fundraiser for the American Cancer Society in San Antonio, TX, that was started by a small group of women—that truly reflects her heart for service. Michal shares how community work and purpose-driven giving can renew your energy and build a stronger, more balanced business and life.

“There’s so much more to what rounds us out as humans and as women,” she says about her volunteer work in her community and gardening era at home.

To learn more about NAWBO, visit: https://nawbo.org

Emily Rogers of NAWBO Greater Tampa Lakeland has spent her life refusing to “walk behind.” Growing up in Saudi Arabia, a simple childhood question—why women and children always followed the men—sparked a lifelong passion for women’s development.

In this episode, Emily shares how that early spark of independence helped carry her through one of the biggest crises of her life: losing everything she owned in Hurricane Milton. She talks about the shock of starting over, the power of accepting help and the moment she finally recognized the post-traumatic stress stored in her body and began the work to release it.

Emily’s story is one of community, collaboration and the surprising opportunities that can emerge after the storm.

To learn more about NAWBO, visit: https://nawbo.org

Jodi Segal, founder of Equitable Employee Handbooks and a member of NAWBO’s Columbus Chapter, is on a mission to change the way businesses think about handbooks.

Too often, these documents are written to protect the company instead of the people, quickly becoming something employees sign and then forget. But Jodi sees handbooks as so much more: they’re the DNA of a business, telling its story, values and vision for how leaders and employees can succeed together.

In this episode, Jodi shares why a handbook should build trust, support equity and help companies keep their best people—not just check boxes.

To learn more about NAWBO, visit: https://nawbo.org