NBA Champion Channing Frye trades the hardwood for the vineyard in this insightful episode, sharing his journey from basketball star to president of Chosen Family Wines. In this conversation, Frye dives into his passion for wine—particularly Riesling—and how his experiences in the NBA, alongside teammates like LeBron James and Kevin Love, shaped his appreciation for the craft.

He and host Matthew Weiss explore the growing wine culture within the league, the challenges and triumphs of winemaking in Oregon’s Willamette Valley, and the importance of quality, authenticity, and storytelling in the wine industry. Frye also opens up about the deeper mission behind Chosen Family Wines—a brand built on community, inclusivity, and bringing people together through great wine.

From debunking wine misconceptions to drawing parallels between championship basketball and building a successful wine business, this episode offers a fascinating blend of sports, culture, and the love of wine. Whether you're a hoops fan, a wine enthusiast, or just love a great reinvention story, you won’t want to miss this one!