For broadcast programming, is there a right way to insert commercials into popular shows? NBCUniversal’s Yusuf Chuku says yes. As the corporation’s executive VP of client strategy and insights, he should know. Audiences shouldn’t just tolerate ads, but enjoy and appreciate them. He cites engagement with advertising on NBC Universal’s Peacock channel as proof. In this episode of CES Tech Talk, Yusuf discusses how to incorporate ads into compelling programs for better user engagement.