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The movie Ne Zha 2 debuted in China at the end of January during the Spring Festival holiday, and quickly shattered box office records at home and abroad. Within three weeks, it had grossed nearly 13 billion yuan, or 1.8 billion US dollars, making it the world's best-selling animated film in history. It's also the only non-Hollywood film to join the all-time global box office top ten. What has made this movie such a success? Could this be a turning point for China's cultural appeal globally?
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The movie Ne Zha 2 debuted in China at the end of January during the Spring Festival holiday, and quickly shattered box office records at home and abroad. Within three weeks, it had grossed nearly 13 billion yuan, or 1.8 billion US dollars, making it the world's best-selling animated film in history. It's also the only non-Hollywood film to join the all-time global box office top ten. What has made this movie such a success? Could this be a turning point for China's cultural appeal globally?
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