What is up PartnerUp?!

Can you believe this episode is the big 5-0?!

We’ve been on this partnership journey for almost two years, and we’re just getting started!

For this monumental 50th episode, we have on Chris Samila, the VP of Partnerships at Crossbeam.

As a part of Crossbeam, the largest Partner Platform, Chris has a front-row seat to the “wild world of peer-to-peer tech partnerships.”

He shares his thoughts on partnership MVPs, testing, the future of marketing, data, and the early signs of this coming partnership era.

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

Scott Brinker has been deemed the Godfather of Martech. That’s high praise, and rightly so.

He saw the value in early marketing technology and became an advocate. At that point, not many people recognized the way everything would fit together. Scott did. Now he’s hopped onto the partner train. That CAN’T be a coincidence.

As Hubspot’s VP of Platform Ecosystems, Brinker is ahead of the curve and is becoming a leading voice in partnerships and ecosystems.

“The world is shifting to ecosystems,” he says.

It’s time to hop onto the train!

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

So everything feels weird right now. 

We’re all exhausted and we’re a little scared. And we can’t even feel ok about feeling bad because look how lucky we have it compared to “waves vaguely at every war torn country.” 

But something else is afoot. 

Today’s conversation was prompted by Warren Buffet’s saying, “Be fearful when others are greedy, and greedy when others are fearful.”

Given our current financial situation, the uncertainty of war, and the unplanned events of the past two years, becoming anti-fragile is a must.

What will change if (when?) bear markets roar? What sequence of dominoes would fall? How would it affect you and your company? And most importantly, what moves should you be making right now given your unique understanding of and position in partnerships?

These are important questions to answer BEFORE everything takes a turn.

Armed with some insider information, we see people anticipating this turn. People either benefit from major events or are divested by them. They either become leaders or look to leaders.

Listen to today’s episode, cut down on the non-essentials, and prepare to become a leader in the changes that are to come.

What is up PartnerUp?!

We have Allan Adler back on the podcast, and it’s time to get PROVOCATIVE with predictions!

When it comes to making plans, it pays to think about the next 18 months, not the next decade. Today, Allan makes predictions about what 2023 might have in store for the partner and ecosystem worlds.

You WON’T want to miss this. Whether you’re a partner leader, an executive, or play a different part in your org, knowing what to look for might be the edge you need to ride this wave.

To catch a wave, you have to know when to hop on. You can't jump on too early, and you don't want to jump on too late.

The swell is what you’re waiting for — catch the swell, and allow it to carry you as far as it can. 

In this episode, Allan gives you all the signs to look out for so you don’t miss that swell.

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

What is up PartnerUp?!

I looked at my phone the other day, and realized how bombarded I was by notifications. Tell me if this sounds familiar: too many Slack groups, a crowded email inbox, and memberships galore. I can't keep up! Some win my attention, but most don’t. 

That leaves me with a big question -- how do we create communities that cut through the noise?

When it comes to communities, Ashley Taylor, VP of Partnerships at Commsor, is top-notch. Throughout this episode, she reframes our thinking and answers some hard-pressed questions.

There are a lot of ideas about what community is, and about what it’s not.

The temptation is to view community only as a function of a business, but that view can steal your imagination. Community isn’t one-dimensional. Ashley explains why community touches every aspect of an org, and why it’s not limited to our technology.

“Community is going to happen whether or not you, as an org, intentionally create it.”

Fun fact: Jared and Ashley used to work together at Drift. Want to know why Jared was a “pain” to work with? Tune in.

—-

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

What is up PartnerUp?!

Isaac and Jared are back after a wild week with Jay McBain. This time, Isaac turns the mic on Jared to go way beyond the perfunctory partner tactics, and dive deep into philosophy...

Why does Jared believe that ecology and ecosystems play according to the same laws?

What first principles of partnering apply all the way from public companies, down to starting a brand new biz?

How early is too early for partnering? How late is too late?!

All this and more as we recognize the moment we're in and think outside the box.

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And if you’re on Youtube, smash the subscribe and notify button. 

For the Apple Podcast fans, leave a FIVE STAR rating.

And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker . Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

The Maven of Markets… 

The Godfather of Partner Ecosystems… 

The Partner Prophet himself, Jay McBain is BACK. 

In an episode for the books that will go down in history. 

Jay’s first PartnerUp appearance “The Decade of the Ecosystem,” was an instant hit.

But what is happening right now?

Is anyone listening to Jay?

Are there examples already of his predictions coming true?

Exploding VC and Wall Street investments… Community everything… Marketplaces for everyone… channel chiefs being replaced by ecosystem chiefs across the board…

And it’s only going to get wilder from here.

Don’t miss it. 

** To follow Jay’s writing — https://go.forrester.com/blogs/author/jay_mcbain/
** Hey, did you know PartnerHacker Daily launched? Sign up at http://partnerhacker.com/ for the world’s first daily partner ecosystem newsletter and follow us on Twitter https://twitter.com/partner_hacker/ 

And If you liked the show, share the episode with your commentary on LinkedIn and hashtag  #partnerup #partnerhacker. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

What is up PartnerUp & Ecosystem Aces!

Jared Fuller and Chip Rodgers join each other on a very special cross-pod takeover to bring you some of their favorite stories from doing over 200 episodes on partnerships combined.

Chip is the Chief Marketing Officer at Workspan and host of the Ecosystem Aces podcast.

Don't forget, we just launched PartnerHacker.com - go there RIGHT NOW and signup. Promise, you're gunna love it.

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And if you’re on Youtube, smash the subscribe and notify button.

For the Apple Podcast fans, leave a FIVE STAR rating -- because Isaac will leave if you don't

.And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. Tag us in on the post so we can comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

What is up PartnerUp!

We're back. And we just launched PartnerHacker.com - go there RIGHT NOW and signup. Promise, you're gunna love it.

And the "we" is different this time as PartnerUp welcomes our newest co-host, entrepreneur, and friend of Jared since 2009, Isaac Morehouse. Isaac is the founder of DiscoverPraxis.com and Crash.co, but even more importantly, he's an entrepreneur who's seen the light of ecosystem.

AND he's no stranger to podcasts or content creation, having recorded over FIVE HUNDRED podcast episodes and written over TWO THOUSAND blog posts. Whoah. I think the PartnerUp game just got leveled the heck up.

So tune in to the next BIG chapter of PartnerUp and PartnerHacker.com - big things are poppin in partner land.

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. 

And if you’re on Youtube, smash the subscribe and notify button.

For the Apple Podcast fans, leave a FIVE STAR rating -- because Isaac will leave if you don't.

And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. Tag us in on the post so we can comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

The PartnerUp co-host curse strikes again! Does that make me the WORST co-host ever???

It’s time to say goodbye to Michele for now - AND good luck in the next era of her career.

It may be the last but it’s certainly one of the best. 

So tune in as we remember four years of being on the frontlines in hypergrowth partnerships together.

Learn how we went from “Experimental Business Unit” to trailblazing our way to that “Official” status, ramping reps in their first month, and many more stories.

PLUS I also drop the teaser of a new website I’m launching next week and name the new co-host!

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And if you’re on Youtube, smash the subscribe and notify button. 

For the Apple Podcast fans, leave a FIVE STAR rating -- because Michele won't accept anything less.

And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com