Happpppy New Year PartnerUp!

I'm back (and solo for the first time ever!) recording this on Sunday night because I couldn't sleep before dropping my 7 partner predictions for 2022...

They're urgently important before we hit SKO season and are just as controversial as I hope they are inspirational. 

Inflation, Offers, Influence, oh my! 

After tuning in, what do you think of my 7 predictions? Share one on LinkedIn, tag me in the comments, and let me know your thoughts!

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And if you’re on Youtube, smash the subscribe and notify button. 

For the Apple Podcast fans, leave a FIVE STAR rating -- because Michele won't accept anything less.

And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com 

What's up PartnerUp!

Today we are geeking out on my favorite topic of all time -- strategic partnerships.

You know what I'm talking about - the underdog partnering with the market leader. The David and Goliath. The Cinderalla Story. Strategic Alliances! 

And we're delighted to have the author of one of the very, very few reads on this market shifting motion, Mark Sochan of "The Art of Strategic Partnering, Dancing with Elephants." 

Available on Amazon of course :) 

So tune in and learn from the legendary author of this fundamental read. Even Geoffrey Moore (total fan over hear btw) says Mark knows his stuff (yes, the Crossing The Chasm author endorsed this book!). 

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And if you’re on Youtube, smash the subscribe and notify button. 

For the Apple Podcast fans, leave a FIVE STAR rating -- because Michele won't accept anything less.

And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com 

What is up PartnerUp!

Jared here - I’ve been complaining for years that there is no definitive work on partnerships and no ‘book’ to reference. If you’re a listener, you’ve probably heard me rant on this a few times… 

But that’s about to change, FINALLY.

Welcome to The Partnership Economy, ushered in and documented for the first time ever by David Yovanno’s must-read for every partner leader and executive in this new era.

I read an advanced copy and knew I HAD to have Dave on the show. 

You’re going to love the tons of crazy stories about legendary partner deals that are sitting right in front of you and our discussion on the primer for this huge book release by Wiley.

So tune in partnerup! And don’t forget to pre-order “The Partnerships Economy” from Dave here: https://www.amazon.com/-/en/David-Yovanno/dp/1119819709 and check out the great content on impact.com. 

Oh and hey, remember to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And if you’re on Youtube, smash the subscribe and notify button. 

For the Apple Podcast fans, leave a FIVE STAR rating -- because Michele won't accept anything less.

And If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com 

PartnerUp - we're back! 

Good to be back too, we've missed ya.

One thing we wouldn't miss though is the seemingly universal disdain of the dirtiest word in partnerships: "influence." 

Unfortunately, I think we all get it. "Partner Influence" has a bad rap for a reason -- it's been abused by too many and ignored as a result. 

But what about the today's crazy new world in 2022 and beyond makes it time to change how we view and use "partner influence?" Is it time to take back the meaning and measure of "influence" as not only strategic for partnerships, but critical to company growth?

Allan Adler of Digital Bridge Partners has seen partner influence change over each era of the Internet. He's founded, operated, sold GTM consulting firms and coached partner strategy for some of the best CEO's and Ecosystem Executives in tech.

Instead of a dirty word, Allan pushes for the executive team to take renewed ownership of influence as the real currency in the decade of the ecosystem and shares how we can start measuring that influence... right... now!

Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. 

And leave a FIVE STAR rating -- because Michele won't accept anything less.

If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.

What is up PartnerUp! 

On today's episode we're bringing back the duo format more dynamic than ever with the addition of Michele Albanese to the show. Lettts go! 

Today we discuss what the role of a "Partner Programs Manager" is and why you absolutely need one, now! 

Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And leave a FIVE STAR rating -- because we do this all for free for all of you. It's the least you can do :) 

If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back! 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.

What's up PartnerUp! We're BACK and dropping heat with the best names & knowledge in partnerships you SHOULD have heard of.  And this is a name you're not going to forget with some lessons you can take all the way to the Board Room.

Did you see those logos in the title?

Avanish is perhaps (and IMO undoubtedly) the most decorated B2B SaaS Partner Executive of all time. 

Avanish has helped lead partner programs & ecosystems for SalesForce, ServiceNow, Google Cloud and is on the Board of Directors for HubSpot. 

We discuss the rapid changes in B2B GTM leaving the door open for ecosystem as a competitive advantage that executives and boards are starting to wisen up to. 

You're going to love Avanish's cool, calm, and collected thoughts from someone who can say a thousand words in one crisp sentence. 

This is how a true partner executive and board representative talks partnerships and the strategic imperatives for their business. Tune in and level up your executive presence that you can take all the way to the Board Room on this very special episode of PartnerUp.

Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And leave a FIVE STAR rating -- because I do this all for free for all of you. It's the least you can do :) 

If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.

Bobby Napiltonia is a LEGEND of Business Development, Partnerships, and GTM.  He scaled the AppExchange under Benioff in the early 2000s, was the CRO of Twilio, Next, and has so many exits I can't count them. 

He was our FIRST outside guest on episode #2 of PartnerUp. 

And... he's... BACK!

With the most poetic and deep conversation we've had on the show. You will need to pause and re-listen... several times. 

It really is THAT good.

Bobby and I could go on for hours. 

He's taught me some of my favorite lessons in BD and I consider him one of the (if not THE) most legitimate Partnerships pros to have ever graced B2B. 

Tune in to check out his timeless tales & truths behind the SFDC AppExchange and the whole new world we find ourselves in now.  

Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go. And leave a FIVE STAR rating -- because I do this all for free for all of you. It's the least you can do :) 

If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.

What's up PartnerUp! We're BACK with another emergency pod on back-to-back days with a big announcement. 

If you didn't catch episode 032, we said goodbye to Justin in a heartfelt episode of reflection.

In 033 we're looking forward and I'm amped to be welcoming Jason Yarborough, aka Yarby, as Drift's new Head of Tech Partnerships. 

Jason shares his framework for driving partnerships that matter and what being genuine is all about. He's even got the stick posted to his desk. 

If you want to be a partner leader of the future pay close attention to how Yarby uses his simple framework to drive partnerships that make a difference. 

Welcome to Drift Yarby and stay tuned for our next episodes. 

Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go.

If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.

We're baaaaaack and in-person for the first time ever.

It's bittersweet but more sweet than bitter.

It's not goodbye but more like, "see ya later."

On this special pod of PartnerUp, Jared says goodbye to co-host Justin as Justin starts his next chapter in fitness and life. 

BUT don't get too worried. PartnerUp isn't going anywhere. In fact, we're coming back bigger and better than ever. 

Tune in to hear Jared and Justin reflect on their lessons and learnings from the dozens of shows they've produced together and how Justin will use these learnings in his new chapter.

What REALLY is partnerships all about and how can it apply to a life outside of partnerships to even entrepreneurship?

Thanks for the memories Justin and raising the bar for PartnerUp - it was a pleasure partnering with you -- Jared.

Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go.

If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.

What's up PartnerUp?!

Let's set the stage for this one. On episode 027 with the CEO of Crossbeam, Bob Moore, we asked "when is the title of Chief Partnerships Officer" coming?!

Well, don't wait any longer, it's here.

Braydan Young is the Cofounder and Chief Partnerships Officer of Sendoso. And while his title of Cofounder will never change, he's the first Cofounder to our knowledge to ever change his title to anything with partnerships in the name.

So why did he do it? And why should every company have a partner chief?

Tune in to find out and geek out with the PartnerUp crew.

Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go.

If you liked the show, share the episode with your commentary on LinkedIn and hash #partnerup #partnerships. Tag us in on the post so we can comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and... don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com to hang out and learn with 4,000+ partnerships professionals.