Nearbound Podcast

We've been needing a guest like this... For all the listeners out there that manage a partner book directly, this is THE episode for you.

In our first ever DRIFT takeover for PartnerUp, we had a blast bringing on Shareen Shelton. Shareen personifies how to level up as a partner manager, is currently a Sr. Enterprise Channel Account Manager by day, and a practitioner/student of B2B SaaS.

Starting out as a CPA, pivoting to operations, moving to Account Manager, to building and farming a partner book, Shareen knows first hand what it takes to level up in partnerships and in your career. 

Prior to Drift, Shareen was the number 1 Channel/Partner Manager at Acquia.

Don't forget to follow along the conversation at https://www.cloudsoftwareassociation.com and join the slack group to hang out and learn with 4,000+ partnerships professionals.

What are the partner secrets behind Zoom's meteoric rise to the top of Mt. SaaS?

In today's episode we have the Global Head of BD at Zoom, Laura Padilla. Boom.

One day Laura's name will be minted in the partnerships hall of fame and today she lays down the laws that will get her there. Every BD leader, senior executive, and individual contributor needs to tune into this very special episode 20 to learn from Laura's decade-plus worth of senior partnerships experience building some of the most successful partner ecosystems around.

Laura breaks down the difference of building vs. scaling partner ecosystems in Hypergrowth and how to know when it's right to move past building into scaling. 

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and...  don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com  to hang out and learn with 4,000+ partnerships professionals.

What is up PartnerUp - we're back with an OG of B2B Martech and Enterprise Saas, Marne Reed. Marne is the Chief Evangelist at PFL but she's pretty much held every position you can think of in addition to running their alliances and partner programs. 

Marne hails from the finance side of the house but also has run Human Resources before turning her love to partner programs. #notnormal

Marne is the Swiss Army Knife of B2B SaaS and you are going to love her unconventional takes on partnerships. 

In today's episode we're talking something so controversial that your board is quivering just because you have it in your queue... We're talking partnering with your competition... 

Whoah. 

You're going to have to listen to this one before passing judgement! 

Don't forget to follow along the conversation at https://www.cloudsoftwareassociation.com/ and join the slack group to hang out and learn with 4,000+ partnerships professionals. 

What is up PartnerUp? 

Is it better to play against the Casino, or be the Casino? 

As the saying goes, "the house always wins." Same can be said for your go-to-market. Successful ecosystems are not about playing the market, but about BEING the market. 

You don't want to miss this one with the legend himself... 

We're joined by Sunir Shah of the Cloud Software Association (CSA), AppBind, and formerly Freshbooks and Olark. Sunir has seen well over a decade of partner transformation and as the Founder of the CSA, has probably talked "partner" as much as anyone in SaaS. 

Don't forget to join in and follow the conversation at https://www.cloudsoftwareassociation.com

Today we have Scott Barker of SalesHacker, Outreach, and GTMFund. 

Outreach was early to the B2B SaaS media game in their acquisition of SalesHacker and Scott joins us to discuss how community and media can create oversized leverage for your ecosystem.

We kickoff today with a new section - PartnerUp News. We get Scott's take on HubSpot's acquisition of The Hustle and the implications for the future of ecosystem in B2B.

Possibly one of our most fun and outside-the-box episodes yet, you learn Scott's take on why media and community are the unseen opportunities today. Can't code? Build content and community.

And don't forget to follow the conversation with the Cloud Software Association and join us at https://www.cloudsoftwareassociation.com/

Today we have an OG legend of BD on the pod.

Norma Watenpaugh helps some of the largest companies in the world (like Google Cloud) scale ecosystems to their advantage. 

We breakdown how to think about the economics of your ecosystem to gain a competitive advantage, capture market and win.

Norma is the CEO of Phoenix Consulting Group - you can find more out about her incredible work here: https://www.phoenixcg.com/

And don't forget to continue the conversation at https://www.cloudsoftwareassociation.com/ and join up in the slack group.

In today's episode, we unpack how to drive B2B Partnerships in some uncommon places - like enabling SIX MILLION people to be educated at Coursera when Coursera's end customer was B2C. 

How did Kevin pull it off?

Plus we dive into creating new alliances inside the juggernaut Accenture.

Follow Kevin on his LI: https://www.linkedin.com/in/kevinmcfarland/

And don't forget to continue the conversation with the Cloud Software Association at https://www.cloudsoftwareassociation.com/

PartnerUp! What's up?

Today's show is about the age-old story of David and Goliath. The small winning over the big. The odds stacked against and yet victory in grasp.

And who better than to tell the David and Goliath story for partnerships than David Pilgrim. David is the VP of ISV Partnerships at Algolia and a former BD leader at Publicis Sapient, Opentext, and Marketo. 

In this episode, we unpack what the heck is BD anyway in the alliance context, how to partnerup to win with the goliaths, and we end with inarguably the best 20 minutes of partnerships podcast YOU. HAVE. EVER. SEEN.

Seriously, this show is a slow burn that turns into an explosion of knowledge. You are going to love it. Remember this "DONT. MEASURE. FUDGE."

Don't forget to like, subscribe, and join the conversation on PartnerUp in the Cloud Software Association at https://www.cloudsoftwareassociation.com/

What is up PartnerUp? Welcome to 2021! And we're back with back-to-back episodes and a new episode every week! 

Today we're getting tactical for the frontline. Where the magic happens. 

Because you know what? All this alliance theory really doesn't matter if you can't make things happen in the field.

And we are elated to announce our newest co-host, Justin Bartels!

 Justin is the Strategic Alliances Manager at Drift and is (in Jared's opinion) a BD savant. 

He's here to make sure we don't get too carried away in the clouds and can implement these ideas on the ground. Where numbers are made or missed. 

And we end on possibly the most empowering note of our 12 episodes to date.

So buckle up - let's say goodbye to 2020 and the hangover month of January and welcome 2021 PartnerUp style.

This episode of PartnerUp is brought to you in partnership with the Cloud Software Association. The community of 4,000 partnerships professional helping you advance your profession and career. 

What is up PartnerUp? Today we're talking Partner Ops.

Our guest is Matt Irving who runs Partner Operations for WP Engine. 

But what we loved about this episode is that this isn't an episode ONLY for ops people. It's an episode for EVERYONE who wants to accurately measure, improve, and scale partner programs in SaaS.

Send this episode to your VPs and C-Suite, because Matt unpacks the philosophy and strategy for build partner lifecycle stages and building an enduring partner program.

You're going to love it.

Oh and hey we have a new sponsor.

Today's episode is sponsored by the Cloud Software Association. The CSA is the network of 3500 SaaS partnership leaders. Connect, gain an instant network across the whole industry, learn from peers, experts, and close deals. Come join. The CSA has a vibrant Slack community and incredible experts answering your questions weekly. Join for FREE at http://www.cloudsoftwareassociation.com/