What is up PartnerUp!? 

Many people don’t realize how far ahead of its Intuit competitor Xero was in winning the ecosystem battle and becoming a necessary layer across the finance and accounting world.

Bryan Williams joins us to talk about their unique strategy, how they managed to win big, and what the pros and pitfalls are of going platform-first. It’s the way to dominate a category, but it’s not something you can do easily, lightly, or in every situation. We also discuss Bryan’s next career chapter bringing these insights to the world!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

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You can check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

A few weeks ago we covered the ~75,000 Account Executive jobs listings on LinkedIn being surpassed by a surprising new leader…the Partnerships Manager job listing .

There were ~81,000 Partnerships Manager jobs. Perhaps a turning point in partnership's popularity. 

If that’s the case, then it’s on us leading this movement to answer the question – where the heck are these partner people going to come from?!

Most likely, sales.

So instead of pontificating in our ivory towers on what will motivate sellers to come to partner land, we figured we’d bring on one of the best who HAS made the transition absent any of our influence! 

Chelsea Graham is a former Account Executive for Tableau turned Partnerships Manager for Highspot. 

She spoke at Supernode 2022 and after her story of taking the partner pill, we dive deep into the opportunity to create partner experiences for sellers that flip creative switches and sew the seeds of tens of thousands of partner professionals for the future. 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll be sure to showcase your commentary!  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

Partner people what is up?! Today we have on an old friend of Jared’s Mario Tarrabia, CEO of partnerpage.io/ for some lessons at the intersect of emotion and logic.

And a surprising first principle that’s probably your company’s most scalable component…

Emotions.

How you make people feel.

It turns out, give, give, give and make deposits before making withdrawals is the fastest way to scale a partnership culture that wins.

This is one for the books that I wanted to end with a hug, don’t miss the meditation master himself Mario on this less philosophical, less tactical, and more emotional PartnerUp!

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

Mentioned on today’s episode:
– PartnerPage.io – if you’re lacking a scalable way to give first, boom. Now you’re not.
– Mario’s columns - https://partnerhacker.com/author/mario/
– INTRODUCING, PartnerHacker’s first ever First Friday! Join us Friday, August 5th at 2-4pm ET to hang LIVE with the PartnerUp crew and the secret return of the ORIGINAL PartnerUp co-host, Kevin Raheja Register here peeps for a great time: https://partnerhacker-21922054.hs-sites.com/en/partnerhacker-lp-page-0

What is up PartnerUp?!

If you try to build a product, platform, community, or ecosystem like an engineer or architect, you will fail. Every time.

If you view it as a garden, you just might succeed.

Alex Komoroske is one of the most fascinating thinkers in business, and his wildly popular illustrated and emoji-based decks on how to build a platform ecosystem and how large companies are like slime molds have created breakthroughs for startups large and small.

We talk about whether all this abstract stuff is just a load of bull, why it has to come from the bottom up, and how to put it to use. We also dive into the problem of measurement, and why sometimes the most important stuff is what can’t be measured - and how to convince your boss of this!

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

Mentioned on today’s episode:

Gardening Platforms:
https://docs.google.com/presentation/d/1cY95dRixFho0pMIlrEFcGL_XKVy9vnE4NGOD6TQMj50/view#slide=id.ge22ac2ec66_0_94

Slime Molds: https://komoroske.com/slime-mold/

FLUX Collective: https://read.fluxcollective.org/

What is up PartnerUp?! 

We’re back with a second time guest, the King of listening to the customer, author of The Partnerships Economy, and CEO of impact.com Dave Yovanno

And this time, we’re making it easy for you. 

Isaac mentioned something on the show that really brought this home for all of us: the very nature of a B2B buy requires solutions working together. And yet consumer? You can mostly buy without consideration of other solutions.

Ok, duh, so what?

Well, why the heck then is consumer partner marketing lightyears past B2B marketing?! 

How is it that consumer companies are driving the innovation in going to market together, when they don’t have to? 

Turns out, we’ve been overcomplicating it all and Dave shares his favorite stories we can all use to have more simple, meaningful conversations with our marketers. 

Give ‘em that easy button and tune in.

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

Mentioned on today’s episode:

David’s book, The Partnership Economy
The impact.com Sunday Story: Trust at Scale - Bringing Influence to the B2B Journey

Allan Adler’s Ecosystem Maturity Survey mentioned in the show

What is up PartnerUp?! Canada's finest has entered the ring! 

An OG of Partner Tech and now one of the fastest growing companies in the category, Bryn Jones, CEO of PartnerStack, joins PartnerUp for the first time! 

Jared, Isaac and Bryn hop in following the biggest event of B2B SaaS Partnerships history — Ecosystem Week 2022. 

This was a treat. And it will definitely not be the last time we have Bryn on. Absolute must listen. 

Over 1,500 partner professionals from across the world gathered to hear some of the top minds in partnerships answer some of the most looming questions — like, WTF is an Ecosystem anyway?

Find out now.

Get on-demand access to the recordings!

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

Wait... did the author of THE CHALLENGER SALE... seriously agree to come on PartnerUp?!

 Like, millions of copies sold, "The Challenger Sale?!?

Like, the rulebook for every seller in Silicon Valley "The Challenger Sale?!"

Oh yes he did, and it's too good to pass up. Let's roll.

What is up PartnerUp!?

Perhaps one of the most influential voices in all of sales, Brent Adamson, joins us on the pod.

Has the sultan of sales been partner pilled?!

On today’s episode, we welcomed on Brent Adamson from The Challenger Sale, CEB, Gartner, and Ecosystems.us.

Brent explains the biggest things standing in between companies and their customers, what it actually takes to establish effective customer relationships, and the SaaS macro-trends he’s seen bringing about the era of ecosystems.

Together, Brent, Jared, and Isaac bounce ideas back-and-forth to come to a conclusion about one huge opportunity the SaaS space needs to figure out how to leverage.

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

A couple of months ago, Reveal’s $50M Series A shook the Partner Tech space.

Today we have on Simon Bouchez, Reveal’s CEO and Co-Founder on the podcast to give us the inside scoop.

On the episode we discuss Reveal's business model, data sharing, partner tech, and data sharing. 

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

What’s up PartnerUP?!

Today we have Braydan Young from Sendoso on the podcast to talk about the sending economy.

We all know that partnerships are built on trust, but finding ways to establish that trust is not always easy.

The mass-produced swag, auto-respond messages, and lack of personalization don’t do the trick when you want to establish deep trust.

You have to show people that they can trust you by doing more than they expected.

Read the Sendoso feature on PartnerHacker.com.

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/

What's up PartnerUp?!

Today we have PartnerHacker's head of partnerships, Will Taylor.
This episode is all about how Will forged relationships and compounded trust in the partnerships space.

We dive into Will's journey into B2B partnerships, explore his beginning as a sales person, and talk about adding value at scale.

Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.

Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!

Find more episode details on partnerhacker.com