Nearbound Podcast

What is up PartnerUp!? 

A PartnerUp first today - a couples interview!

Jennifer and Kevin are both seasoned partner pros - in fact, they met at HubSpot while building their legendary program. We explore what they learned there, how it changed their career trajectory, and what partnering means to the respective roles today, both in SaaS (Kevin) and in VC (Jennifer).

We also get into partnering as a concept that’s bigger than business, and what principles apply to marriage, friendship, investors, teammates, and more. We tried to stir up some trouble, but these two just rolled with it and complimented each other!

Great convo to pull you out of the weeds. Oh, and Jennifer will be speaking at plxsummit.com Nov 7-11!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

Reveal introduced the concept of ‘Nearbound’ at Catalyst in Miami this year, and we wanted to learn more about why and how it works.

Jo Wright joins us to talk about why sales and marketing leaders are catching on quicker than partnership leaders (what?!?), how to use second party data to find the best future customers right next store, and the challenges of operationalizing this strategy.

Near the end, we speculate about how the Nearbound concept might spill into marketing in unique ways, and go from account info to individual info.

If you want more, don’t fear - Jo will be speaking at plxsummit.com Nov 7-11!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

Mark Kilens makes the case that the era of ecosystems will be ushered in by Marketing. Especially with events.

We debate and discuss how partnerships and community overlay the four main growth tactics - product led, sales led, content led, and events led. We get into the future of co-marketing, and why events might be the lowest hanging fruit to bridge the gap between the nebulous world of ecosystem and the scientific world of sales and marketing automation.

Mark is a former marketer at Drift and is the CMO of Airmeet, a killer events platform sponsoring the upcoming PL[X] Summit - plxsummit.com. Mark will be speaking there, so don’t miss it!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

No metaphors were harmed in the recording of this episode. Hunters, farmers, freeways, factories, X, Y, and Z axes, and a bunch more.

We set out to answer what the partner led future means for each and every department, why PartnerHacker almost died in our first few months, and how we adjusted to the shifting economy with a very (too?) early push for taking partnerships mainstream. 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

Boy did we have fun on this one! The Social Selling Queen Jill Rowley joined us again to catch up on everything that’s happened since her first appearance nearly two years ago.

We talk PLG, ecosystems everywhere, why community is so hard to measure, why Tik Tok is where Jill goes to fix her stove, and why “gated companies are dead on arrival”.

We get into lots of good stuff and some awkward jokes too!

Jill will be speaking at the PL[X] Summit in November. The moment partner ecosystems go mainstream is live at plxsummit.com 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

Wow. Andrew is an understated powerhouse. The dude built his first company with one $100k angel check to $11M ARR…by leveraging a network of over 5,000 agency partners!

You’ll want to stick around for this one, it keeps getting better as we go!

He’s the founder of Microacquire, and an evangelist for the bootstrapping approach. We talk about the changing startup funding landscape, and how eocystems are lowering the cost of Go-To-Market for founders.

Oh, and he’ll be speaking at the PL[X] Summit in November. The moment partner ecosystems go mainstream is live at plxsummit.com 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

Jared here, and today was all my treat. I’m so excited I got to interview my Co-Host and Co-Founder, Isaac Morehouse. This is his story.

I’ve known Isaac Morehouse for going on 12 years – personally, politically, philosophically, and in business.

We’ve been customers of each other multiple times. 

We’ve read, written, and spoken on almost the exact same topics with very similar takeaways. 

And I can confidently say that Isaac influenced the trajectory of my life. He’s a once in a lifetime business partner who I am honored to share the title of co-founder with. 

But what makes him so special? 

Of the thousands and thousands of articles, podcasts, and content pieces he’s produced, what made the “partner moment” right for him? 

What first principles span the past decade of learnings that resulted in us creating PartnerHacker together?

I know you’re going to love it. 

OHHH and if you listened all the way to the end, don’t miss out on the biggest news we’ve EVER dropped. The announcement of the first ever, PL[X] Summit. 

The moment partner ecosystems go mainstream is live at plxsummit.com 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!?

Partnerships are wonderful, right?!

Well, not always. In fact, sometimes it’s downright brutal. We can talk about how great the era of ecosystems is, but the day-to-day reality of partnership pros is no cake walk.

Everflow’s Michael Cole joins us for real talk about the hard parts. But it’s not all gloom! We also discuss how to overcome the challenges, and the massive silver lining in the early innings of this era. We also discuss how to not waste time, why measurement is so hard, and whether partnerships should live inside of marketing.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll be sure to showcase your commentary!  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people.

You can check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

Wow. This one was pretty awesome. Allan Adler became the first ever three-peat PartnerUp guest, and this was our best convo yet.

We unpacked the challenge of visualizing an ecosystem approach, talked about Allan’s Commitment/Influence model, and somehow wound up in a full-on anti-funnel dialogue that took us all kinds of unexpected places.

Consider this the initial salvo to kick-off the discovery of replacements for the funnel as a mental map of our markets and processes.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll be sure to showcase your commentary!  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/