From having a team of 25 people (who were all under 25) while still being under 25 himself to escaping scorpion infestations in Las Vegas that the exterminators could barely believe the severity of, PartnerHacker co-founder Jared Fuller has had one hell of a journey. 

In this episode, PartnerHacker co-founder Isaac Morehouse grills Jared for all the details. How did he decide to move from Hubspot to Drift? Why did he start a marketing agency when he was in college? 

This episode covers the gambit from the good, the fun, the bad, the ugly, and of course, those God damn scorpions (which must have been some of the ugliest moments, right? Tune in to find out if anything topped that...) 


Behind any story there's struggle and anxiety. You look at the plan you spent hours on and wonder if any of it's worth it.  You form moments of humanity, friendship, and laughter along the way, even as you question and refine your beliefs and come to better understand what your purpose in the world can look like.


Hope you enjoy this special PartnerUp episode.  Please don't forget to tell your friends about the secret insights we're sharing on these kinds of episodes.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Everyone knows at least one person who's just "that guy" or "that girl" - the one who seems to know everyone, talk to everyone, and cross paths with everyone!

It's got to be a personality trait, right?!

Well, not always. It can be learned. 

Today's guest Justin Zimmerman is one of the most active partner pros on LinkedIn, and he's only been in the game for a year.

Justin is the former Director of Partnerships at Salesmsg (#1 Hubspot SMS App), the founder of Partner Playbooks, and a valuable part (and partner) of the PartnerHacker community.

In less than a year, Justin drastically transformed his career and life by leaning into the partner ecosystem.  In today's episode, he shares his journey from marketing into partnerships, as well as how he's successfully managed to undergo massive changes in a little less than a year. 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Today we’re joined by the incredible Kim Walsh, former VP of Go To Market Partnerships at Hubspot. 

That’s right, ladies and gentleman, we’ve got an absolute BEAST on the show today! From incentive structures to ramping team productivity to the importance of outsourced metrics, Kim shares the secrets of how she scaled the Hubspot partnerships department. When she started the department was at 1 million in revenue. Now it’s at almost 400 million.

If you’re a partner pro, this episode will have you nodding your head while simultaneously scribbling notes as Kim sheds light on the challenges and triumphs of proving out a groundbreaking partner program. She knew she’d have to continually prove her worth as she influenced everyone from sales ops to product and worked with them to make Hubspot faster and better at its core objectives.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Uggghhhh. It’s been a heckuva start to the market this year. Lot’s of tough news in tech land and we’ve been working double time to help where we can… But, last week we were two days late on publishing episode 96.

And today we’re pushing this one live past our normal 5am ET Tuesday drop deadline.

Mea culpa – my fault! But rest assured we’re back on track as we eye episode 100 and bigger than ever baby! 

This show was a #nofilter sitdown with Isaac and I after an exhausting 14 hour day together with 14 calls. No. Lie. We’re in the grind. We feel you out there.

So we sat back, sifted through our favorite social stories of the week, ranted on “experience gets exhausted,” shared some of our “learning out loud” nuggets, AND of course dropped the launch of Together Network! 

Which, let’s be real, this is what makes it all worth it!

We’re stoked to welcome Market[ing] Together with Logan Lyles and Sell[ing] Together with Jessie Shipman as the first two shows on the network! Check ‘em out here https://partnerhacker.com/podcasts/ and subscribe you and your marketing team and sales teams to their own streams.

MAJOR shoutout to Logan and Jessie. They are true stars and we’re so happy to partner with them to bring them to you and the world!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? Jared here!

Sorry we were two days late on the pod this week, BUT, it’s for good reason! We had to make sure inrevenue.capital was LIVE – dropping hot and exclusive right here on PartnerUp.

Now that the cat is out of the bag, I was delighted to welcome my good friend, the magnate of martech, Justin Gray to the podcast. I had to celebrate the launch of the first VC fund EVER dedicated to Partner Led Growth as a core thesis! In Revenue Capital baby, and partners Justin and Josh are no joke. 

Not only did we dive into why one of the most seasoned partner practitioners (we’re talking about multiple THOUSANDS of partner led implementations of SaaS by teams under Justin)  launched a fund, but also one specifically with the partner led thesis.

You’re going to love his takes.

Not to mention, we shared some of my biggest learnings Justin taught me on the frontline of partnering. Packed Services. And it changed how I thought about partner revenue and customer success, forever. 

Do. Not. Miss. This. One. 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!?

What happens when you have your head of sales, marketing, customer success, and partnerships all aligned on driving value with your ecosystem? Let's find out.

In 2023 you reach your promised land by helping others reach theirs. Period. The job and conviction of a partner pro has never been more important. 

This episode is a must listen for all partner pros and execs. Partner pros - hear the mindset of your execs and learn how to partner pill them in 2023. Execs - get a look into how the best leaders are rewriting their playbooks to deal with the challenges of the economy. 

And check out the Partner Ecosystem Kickoff recordings!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

I’m not sure there is more of a dirty word in B2B than…“affiliate.” After this episode of PartnerUp, be prepared to not only change your mind, but take full-on ownership of rescuing your company’s affiliate program.

Mark our words, the affiliate program play may be one of your top initiatives in 2023. Lee-Ann Johnstone of AffiliateInsider.com does not disappoint in helping set the record straight on influencer, ambassadors, and affiliates.

What does buying a bunch of pizzas for college students have to do with setting up an effective affiliate program? Marble floors at banks as a role-model? Yes, we make all the analogies in our effort to uncover the secrets of affiliate. This was a fun one.

AND, don’t miss partnerkickoff.com where Lee-Ann will be talking more about leveraging affiliate in B2B!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

Last year, I made 7 predictions for the year ahead. This year, I'm making 7 pleas.A plea to VCs

A plea to Founders
A plea to Product
A plea to Marketing
A plea to Sales
A plea to Success
And most importantly, a plea to Partnerships

Check 'em out, and be sure to join us January 17 for Partner Ecosystem Kickoff with PartnerStack!

partnerkickoff.com

What is up PartnerUp!? 

PartnerHacker’s biggest partner in 2022 was none other than PartnerStack. We co-created some incredible experiences like EcosystemWeek.com all the way to the groundbreaking PLXsummit.com. 

So it only made sense to unpack the market sh*tshow of 2022 and our top trends for 2023 with Tyler Calder, the CMO of PartnerStack. He’s not only a great partner, but one of our favorite interlocutors.

In 2023 there are no long-term time horizons for results. And yet, don’t we always say “play long term games with long term people?” How the heck do we reconcile the dichotomy we’re all faced with? Tyler’s advice: throw out the playbooks.

In our first recording of 2023, we unpack the thinking and practices that will help you help others reach their promised land and create daily progress to your goals. 

Oh, and we dropped PartnerKickoff.com for the first time ever. Just because you don’t have a playbook doesn’t mean we can’t have some guidance, support, principles, and inspiration going into 2023! Join us for this half-day supercharged event.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Archaeology is a great way to understand B2B community. Yes, you heard that right.

Pavilion CMO Kathleen Booth broke down what a community is, the delicate dance between fueling and squelching one, and how Go-To-Market is being overhauled by innovators who build community before product. We get into some nerd stuff at the end as well (our favorite!)

Everyone seems to be finding religion on community, but few have the patience to play the long game. We discuss some possible “middle road” solutions easier than building or buying. Hint: it starts with a ‘P’. This one is fast-paced and hard-hitting, so buckle up!

Oh, and, btw, we’re having a community kickoff for the ENTIRE partner ecosystem. Everyone has an internal sales kickoff, but we’ve been thinking the partner ecosystem needs it’s own event. For us. By us. Mark your calendars for Tuesday, January 17th and join together PartnerKickoff.com. See you there!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.