Nearbound Podcast

What is up PartnerUp!? 

Vince Menzione from the Ultimate Guide to Partnering  (https://ultimateguidetopartnering.com/) joins the PartnerUp crew to recap PL[X] and discuss the importance of customer success. 

Vince shares his expertise about managing partnerships when working at Microsoft. He shares the difference between channel and partnerships and talks about how leveraging the partner ecosystem requires support from your C-suite. 

Isaac and Jared dive down some economic rabbit holes regarding TikTok, Netflix, YouTube and Ludwig von Mises’ preconditions for action. They discuss the importance of mindset and the power of creating a vision for a better future through partnerships.

This episode was recorded LIVE at PL[X].

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

The SalesHacker OGs join the PartnerHacker newbies Jared & Isaac for a moment to never forget. When SalesHacking meets PartnerHacking. An episode for the books!

Max Altschuler is the Founder of SalesHacker & Scott Barker was their first Head of Partnerships. Today, they run GTMfund together. 

This is the episode I've been waiting for (Jared) since I pressed record on my very first podcast 89 shows ago!

Max tells how he hacked his way into the Dreamforce conference by renting out an apartment near the conference. Max embodies the hacker mentality – generating more revenue with less resources and this is a conversation you DO NOT want to miss!

This episode was recorded LIVE at PL[X].

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Chip Rodgers and Alexis Scott of WorkSpan join the PartnerUp crew to break down Day 3 of PL[X] and talk partner led marketing. Chip and Alexis have deep knowledge of category creation, demand generation, digital marketing, and account-based marketing. They emphasize the importance of building meaningful relationships through open dialouge. 

Alexis shares the differences between qualitative and quantitative metrics in partner led marketing. She says that by planting seeds in your market, you’ll eventually be able to harvest the fruit. By developing deep connections and trust, your marketing grows organically.

This episode was recorded LIVE at PL[X] – you don’t want to miss it!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp?

Jared Fuller joins all-stars, Jay McBain, Cassandra Gholston, Kristine Stewart,and Janet Schijns on stage in Salt Lake City, Utah to discuss ecosystems, the current state of the market, and what the future holds for B2B SaaS companies. 

Today’s episode is a recording from ImpartnerCon 2022. 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Just in time for the holiday season, we dive into the secret power of not just giving, but giving in a way that benefits MORE than just the giver and the recipient. What if gifts were used to create an impact far beyond the initial exchange?

What can we learn about partnerships from all this?

Packed with Purpose Founder & CEO Leeatt Rothschild joins us to dive into all of this and more. What an awesome convo. A combo of actionable tips and heartfelt stories.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

The master of methods Mark Brigman joins the PartnerUp crew to dissect the Day 3 of PL[X] and talk product partnerships. Mark is author of PARTNERNOMICS and contributor to The Partnernomics Podcast.

Mark knows that best partner led products tap into the power of the ecosystem. He thinks in terms of designing products in a way that integrates seamlessly partner workflows. When it comes to building products, Mark says: “If you want to play ball, you’re going to have to play ball through partnership.” 

Isaac announces the PartnerHacker Education Hub is live at https://partnerhacker.com/edhub, and the hosts dive into the courses offered, including a course by Partnernomics! The courses lay the foundation for partnerships. Check them out!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

We get a little brotherly with this one! Isaac’s brother Levi is a seasoned entrepreneur who has gone from bootstrapped to raising over $40M in VC and scaling to 200 employees at lightning speed. Along the way, he stumbled into partnerships and an ecosystem-first approach.

We talk through his journey (including he and Isaac’s first “exit”) and get into some speculation about whether and to what extent we’re in a bundling or unbundling phase in tech, and why Levi would “Never sell direct” again.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Adam Michalski joins us in a cross-pod takeover, recorded live on Day 1 of PL[X] - Partner Led Startup Day. Adam is Co-Founder & CEO of Partnered at Crossbeam and contributes The Partnered Podcast. 

Adam, Jared, and Isaac discuss what they learned about building a partner led startup at Day 1 of PL[X]. They talk about the knowledge bombs dropped at Day 1 of PL[X] like this one from Nathan Latka who said: “Partners will want you if their customers watch you”.

They talk about the first principles approach to partnerships that were introduced by the speakers of the day at PL[X]. Adam distilled partnerships down to one sentence: “partnerships are basically just working with another organization to build something that people want!”

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!? 

Chief Marketing & Ecosystem Officer? You heard that title right. Allison Munro came in to Vena as a CMO, but quickly realized that the customer ecosystem was king when it comes to distribution.

So many gems in this one. Allison breaks down the new way to win today’s “impossible to reach buyers” by living in the ecosystem, building community, partnering with influencers in a deep way, and a lot more.

We talk about how Product Led Growth connects to this, and what the future holds for marketing leaders.

*This is the episode to share with your CMO!

Allison will be speaking at plxsummit.com on Day 3, November 9th, for Partner Led Marketing Day. Register today at plxsummit.com. 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/

What is up PartnerUp!? 

Today we’re talking about the ground floor of growth - network effects. 

But not just with anyone, we’re talking with the king of NFX himself, James Currier, Managing Partner of the kingmaker VC firm, NFX.com.

Network effects are kind of like compound interest:

“All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.” - Naval Ravikant

But they’re also so much more. In fact, there are SIXTEEN types of network effects. And what holds the nodes together? Oh, James calls that “node bonding theory.”

Yeah, we’re going that deep. I mean, he did write the “Network Effects Bible,” and currently has an entire masterclass for FREE on network effects.

James is a legend and we were delighted to welcome him to the show. 

Oh, and James will be speaking at plxsummit.com on Day 1, November 7th, for Partner Led Startup Day. Register today at plxsummit.com. 

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary.  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/