What is up PartnerUp!

This week, Jared and Issac dive into everything going on in B2B sales right now. To put it bluntly, s*** is hitting the fan - and everyone knows it. How come everyone is problem aware but solution wary? If you’re a partner pro, you have a huge opportunity to bring nearbound plays to the table and generate increased revenue for your company. 

Jared and Isaac discuss the hundreds of conversations they’ve been having in the market. These conversations have led to development of the nearbound blueprint for driving revenue NOW using partner intros and influence. Listen in to find out more!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!

This week, Scott Pollack, Co-Founder & CEO of Firneo joins Jared to discuss navigating partnerships careers and the concept of nearbound. Jared attempts to demystify nearbound and explains why it’s so powerful. He shares that nearbound is what your GTM team does to generate and accelerate pipeline with partners and adds context about why existing GTM methods are failing.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

What is up PartnerUp!

This week on the show, Content Marketer & PartnerHacker OG Ella Richmond discusses everything she’s learned in 1.5 years on the team. She discusses learning out loud, narrowing your focus, and finding the conversations that matter. 

Ella emphasizes the importance of distinguishing between trends and truly essential topics. She notes that many conversations she’s seen around internal buy-in involve partner people and executives not being on the same page about ROI timelines. Ella, Isaac, and Jared discuss definitions they’ve come up with regarding partnerships to help partner professionals and executives get on the same page.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

What is up PartnerUp!

James Hodgkinson, SVP, Ecosystems at 360insights.com, joins the show to discuss the differences and similarities between channel and nearbound. James, Jared, and Isaac talk about the definition of channel vs. that of nearbound and explain how ecosystem as a final state plays into that understanding and dynamic. 

They discuss how software sales has gone from buying through a third party, to direct, to being influenced by a third party, and Isaac shares how his recent experience with a moving company has informed his view of ecosystems.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

What is up PartnerUp!

Barrett King, Sr. Manager - Global GTM Strategy, Partner Ecosystem at Hubspot, discusses how he thinks AI technology will affect agencies. Barrett, Jared, and Isaac talk about the current labor constraints faced by agencies; It’s hard to have enough labor when projects come in without having too much overhead to survive. 

The group discusses new business models that may arise because of AI. They discuss how this may affect individuals and the value agencies are able to provide.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

What is up PartnerUp!

Scott Leese, Co-Founder of GTM United and CEO & Founder of Surf and Sales and Scott Lease consulting, joins the show to discuss the value of building your network. He emphasizes that old outbound methods are dying, sharing that he never picks up when people call him nor opens emails from unknown addresses. 

Scott advocates for sales people to grow and then lean into their networks. He proposes leaning into intro’s and influence, sharing how his unique community, GTM United, operates.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

Looking to supercharge your partner engagement and grow your partner pipeline by 26%? We've got you covered! In this action-packed episode, we sit down with the brilliant Jay McBain, Jonathan Deveaux from ComforteAG, and Jared Fuller, as we cover everything from reviving partner programs to debating the 80-20 rule in partnerships. Your top challenges will be addressed, including reseller partner recruitment, aligning targeted customers, and getting channel managers and partners on the same page.

We also clear up some misconceptions about resellers and the value they provide to customers before, during, and after the point of sale. Our experts discuss the shift from resellers to non-transactional partners in the SaaS space, co-innovation, and the fascinating fact that security deals often involve seven layers. This episode is packed with insights to help you understand the role of resellers in the economy and tech space.

Finally, we share valuable strategies for navigating the noise and clutter of the tech industry while finding the right partners. From the importance of a grassroots approach to breaking through the noise to learning about the six vectors of influence, this episode is a goldmine of insights. We even touch on what motivates resellers and how to make sure your messaging is effective. Don't miss this opportunity to learn from the best and boost your partner engagement today!

What is up PartnerUp!

Mike Stocker, VP of Partnerships at CallRail, shares his four lenses for measuring partner success. He highlights the struggle many partnership teams face in terms of resourcing and buy-in from the wider organization. Mike emphasizes how this can lead to a lack of prioritization toward building integrations, which is detrimental to the company as a whole. 

He also touches on the power of becoming a trusted advisor in your customers’ eyes.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

Today's episode is a recording from the event Surviving and Thriving in 2023, a partnership with Oneflow, HubSpot, and Avidly.

As we journey onwards into 2023, the business landscape continues to present challenges, and losing customers can be a significant setback for any company. While cutting costs is essential, it's crucial to prevent churn and retain loyal customers.

In the episode, we explore the critical roles that customer retention and win-back strategies play in driving business growth in today's uncertain environment. As well as practical insights and strategies for creating a significant competitive advantage that lasts beyond temporary struggles.

 Discover how to turn the tide in your favor and maintain customer loyalty during tough times.

It’s time to turn the vicious cycle into a victorious cycle.

Download the e-book here!

What is up PartnerUp!

Today Jared and Isaac break down the chaos quotient. The fact that some people can tolerate more disorganization than others. Jared and Isaac dive into the benefits of more organization and the strategic necessity of lack of organization. Jared and Isaac discuss who in their partnership leans higher on the “chaos toleration barometer” and how that’s affected the business they’ve built together. 

Tune in to find out who was higher on the barometer and who ended up closer to the bottom in terms of ability to cope in the face of chaos and stress.

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future PartnerUp episodes and subscribe to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.