This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since its latest re-launch early last year.

Hosted by Amanda Cromhout

Show Notes:

1) Dharmesh Bhana

2) Nedbank

3) Greenbacks programme

4) The Remarkable Rocket

5)#120: Innovative Ideas Driving Banking Loyalty in South Africa