Search with Candour - SEO podcast

Negativity bias with Giulia Panozzo

Listen Later

Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!

Why do negative headlines get more clicks than positive ones?

How does negativity bias affect the way we search?

Why does one piece of negative feedback standout against positive feedback?

Resources and studies:

  • Neuroscience of Search: What does brain science tell us about the user? 🧠 
  • Negativity drives online news consumption | Nature Human Behaviour 
  • Consuming Negative News Can Make You Less Effective at Work 
  • How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect 
  • Martin E.P. Seligman | Positive Psychology Center
  • Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast

    • Follow Giulia

    • Follow Giulia on LinkedIn
    • Check out Neuroscientive

      • Chapters

      • 00:00 Users are more aware of marketing tactics
      • 00:31 Welcome to Search with Candour
      • 00:42 Introducing Giulia Panozzo and Neuromarketing
      • 01:50 Sponsors
      • 04:53 Giulia Panozzo's Background and Achievements
      • 05:53 What is Negativity Bias?
      • 10:55 The Neuroscience Behind Negativity Bias
      • 17:06 Marketing's Impact on User Behaviour
      • 25:27 User Scepticism and Authenticity in Reviews
      • 36:08 Confirmation Bias and Negativity Bias
      • 37:26 Questioning Beliefs and Seeking Honest Reviews
      • 38:43 Critical Thinking and Bias in Academia
      • 41:26 Negativity Bias in Career and Workplace
      • 45:25 Impact of Negative Feedback and Learned Helplessness
      • 48:58 Two-Way Feedback and Work Culture
      • 57:15 Good Daily Habits for Fighting Negativity Bias
      • 59:29 Reframing Failures and Neuroplasticity
      • 01:03:33 Future of Search and Marketing
      • 01:05:00 Conclusion and Final Thoughts
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Search with Candour - SEO podcastBy Candour
        • 4
        • 4
        • 4
        • 4
        • 4

        4

        4 ratings

        More shows like Search with Candour - SEO podcast

        View all
        The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

        The Digital Marketing Podcast

        114 Listeners

        EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer by Erin Sparks

        EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

        38 Listeners

        Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

        Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

        191 Listeners

        Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

        Social Media Marketing Podcast

        1,440 Listeners

        Content and Conversation: Organic Growth Insights from Siege Media by Siege Media

        Content and Conversation: Organic Growth Insights from Siege Media

        15 Listeners

        Marketing O'Clock - Digital Marketing News by Cypress North

        Marketing O'Clock - Digital Marketing News

        43 Listeners

        Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything

        Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

        62 Listeners

        On Purpose with Jay Shetty by iHeartPodcasts

        On Purpose with Jay Shetty

        26,895 Listeners

        Crawling Mondays by Aleyda - SEO News, Tips and Interviews by Aleyda Solis

        Crawling Mondays by Aleyda - SEO News, Tips and Interviews

        1 Listeners

        The Majestic SEO Podcast by Majestic.com

        The Majestic SEO Podcast

        0 Listeners

        Rankable by iPullRank

        Rankable

        4 Listeners

        SEO in 2025 by Majestic.com

        SEO in 2025

        2 Listeners

        AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

        AI Explored

        84 Listeners

        The SEO Patent Podcast by Mark Williams-Cook

        The SEO Patent Podcast

        0 Listeners