August 10, 2021

Negotiating With Influencers | Erica Ligenza

43 minutes

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Have you ever wondered what it takes to become a content creator or influencer? In this episode, Camille welcomes Erica Ligenza, the blogger of Coming Up Roses, the host of the THRIVE Podcast, the author of Caffeinate Your Soul: 52 Monday Mantras, and the creator of the BossPitch course. With a decade worth of experience, Erica established her own brand from just having her blog in 2013 to creating her own podcast, course, and book giving influencers tips to be successful in their craft.

"I like how I have all of these different buckets because that's very much my personality. So, I will never be someone that takes only one of my buckets and runs with it. I always plan on having them all there at the same time, my blog, my podcast, my course." – Erica Ligenza

Erica gives insight into the process that she went through from posting on her blog just as a creative hobby to the transitions she's made during the ongoing evolution of her personal brand. She shares advice on how to monetize your content through the use of different platforms and how to negotiate for partnerships and pricing. She shares how she was able to diversify her brand and how motherhood has affected her financial goals as a content creator.

"You have to be able to say to someone like, "Hey. This is who I am." What I would say is even more important than that is, "This is who my audience is. This is why they are similar and in alignment with who you're trying to target with your product, with your service, with your messaging." – Erica Ligenza

At the end of the day, it's about finding your own niche and connecting with your audience and other brands. Erica's experience will definitely help aspiring influencers. And so, if you're interested in content creation, tune into this episode to learn about some of the best tools and practices influencers do to become a successful content creator.

"Start thinking outside of the box with what you can do and what sets you apart that isn't just dependent on an algorithm that we have zero control over and that changes literally every single day." – Erica Ligenza

Resources:

Interested in becoming a virtual assistant? Enroll in the 60 Days to VA Course:

https://camillewalker.co/60-days-va-master-course

Access the 5-day email sequence to help you discover your purpose:

www.callmeceopodcast.com

Check out Erica's Book on Amazon:

https://www.amazon.com/Caffeinate-Your-Soul-Monday-Mantras/dp/1643075195

Connect with Erica:

Follow Erica on Instagram: https://www.instagram.com/ericaligenza

Follow Erica's podcast on Instagram: https://www.instagram.com/thrive.podcast/

Access her website at: https://cominguprosestheblog.com/

Connect with Camille Walker: