On this episode of Influencer Business, we sit down with lawyers Julie Matlof Kennedy and Danny Miller to discuss effective negotiation strategies for influencers. We dive into both the theory and practice of being an effective negotiator and discuss specific examples that apply to influencers and the influencer marketing industry. Whether you are a mega-influencer doing massive deals or a micro-influencer working on smaller projects, Julie and Danny provide incredible, practical takeaways that you can start implementing into your negotiation playbook today. 

About our guests:

Julie Matlof Kennedy is a lecturer at Stanford Law School, where she teaches the Negotiation seminar. She also coaches students in trial advocacy courses, co-teaches a negotiation colloquium, and serves as a moot court judge. Prior to Stanford, Julie directed litigation training at Morrison & Foerster LLP for nearly ten years. Before focusing on teaching, Julie was an accomplished litigation partner at Folger Levin & Kahn LLP. 

Danny Miller is a lawyer at the firm Hirsch Wallerstein Hayum Matlof and Fishman in Los Angeles, where he represents clients in new media, film, television and gaming. He has become a sought-after legal expert in the influencer marketing industry, negotiating a number of significant influencer contracts and deals.