NEOSA Podcast

Cost Effective Marketing Tools

When a visitor comes to your website they have a specific objective. How good is your website at helping them to meet their objective? Did it answer their question? Did they get to the information that they were looking for? Did they find a solution that will help solve a problem that they have? Did they have a good experience and will they want to come back the next time that they need something? Rich Internet Applications (RIA's) could be a key differentiator for you when you can give visitors what they are looking for and give them a good experience while doing so. RIA's are really starting to change the nature of website design and web presence. Over the last several years, both Microsoft and Adobe have committed vast resources to this coming generation of applications. They began turning their attention to RIA technologies as they recognized the paradigm shift that was already underway. Now, RIA's sit atop the list of innovative and disruptive web technologies that are creating opportunities for companies both big and small. This session will explore RIA technologies and how smart marketers and product developers are already using them to create real value for both their customers and their organization.

One of our most popular programs in 2007, Selling to the CIO is back for a repeat performance. Selling to C-level executives can be a daunting challenge, but all is not lost, as we've assembled a panel of area CIO's who will share with us the good, the bad and the ugly of engaging in technical project sales and implementations. Our panel of CIO's and seasoned will provide real world tips on everything from getting noticed to getting an appointment and building a relationship. This panel will help you understand how to sell to and work with this C-level executive. Our panelists include: Jim Sage, CIO, The University of Akron George Dufour, CIO, CBIZ Leslie Pochaukas, CIO, Electronic Merchant Systems This will be a great session for anyone selling technology solutions, or anyone who needs to sell to the upper levels of an organization. Join us to learn why you shouldn't ask the CIO, "So, what keeps you awake at night?"

IT metrics - interactive presentation and sharing It's been said, "You are what you measure". But measuring the right performance and matching to strategic goals is as much art as science. This session will feature an overview of performance metrics and a cross-industry CIO panel discussing the "hows and whys" of their company's measurement systems. The session will also feature the use of audience response technology so that all attendees can share their impressions and opinions on key metric information.

Data Discovery: new rules for civil procedures Do you have questions regarding the development and implementation of best practices, as they relate to data discovery? Without defined policies regarding the retention, protection and access to your electronic data, your company may be at risk. Join us as we discuss the legal and business implications of data protection. Panelists include: Tracy Johnson, Partner - Calfee, Halter & Griswold; Dominic Brown, eDiscovery Solutions - EMC; and Ryan Terry, Director - Advanced Technologies, OneCommunity.

Web 2.0 Blogging, wikis, social networking, mass collaboration: how do these concepts translate to your company's business? And if they ARE applicable, how do you incorporate into your business? This panel session features representatives from Sun MicroSystems and Case Western sharing details on product offerings, opportunities and lessons learned to date on web 2.0 implementations.

Talent and the 21st Century Workforce We all say it, "people are our greatest asset". Never has this been more true than in today's information technology profession. CIO's and business leaders are all searching for ways to create dynamic, progressive, and attractive professional environments for their teams. In this panel, you will hear about a real-life working model of such an organization in our region, and have the opportunity to learn some of the 'nuts and bolts' of how they did it. You will also have the opportunity to meet a leading Executive Recruiter and a "Generation X" IT professional who will share their perspectives on recruiting, retaining and rewarding top talent in today's business environment. Panelists: Lora Veselsky, Case Western Reserve University; Lee Ann Howard, Howard & O'Brien Associates; Jason DeSantis, University Hospitals.

Learning from my CIO brothers: a cross-industry CIO discussion CIOs are often viewed through a single lens, and with good reason. All CIOs lead teams that manage the organization's hardware and technology platforms, minimize security concerns and maximize resources. But not all CIO roles are created equal. Unappreciated is the vast amount of specialized, vertical, knowledge that must be acquired and marshaled for a truly breakout CIO performance. Join us as three CIOs reveal both the important distinctions that make their jobs so different as well as the unseen similarities that unite them.

Morning Keynote: Mr. Joseph McCartin, CIO-National City Corporation

Dr. Martin Harris, CIO-The Cleveland Clinic, Topic: The impact of IT advances on healthcare systems