And today, we’re getting into the psychology of why. 🧠✨

DeannaHinsz.com

The Brand Clarity Academy with Deanna Hinsz

Facebook.com/deannahinsz

Instagram.com/deannahinsz

youtube.com/@deannahinsz

In this episode, I’m chatting with Deanna Hinsz, branding queen and founder of CarbonSilk Digital Marketing. She’s helped hundreds of entrepreneurs turn “meh” messaging into magnetic brands—and today, she’s breaking down what really makes someone hit “enroll now” or “book the call.”

We cover:
 🌟 What makes people hesitate—even when they want what you’re offering
🌟 How to talk about your offer in a clear, human way
🌟 Why good branding is about connection, not convincing

If you’re ready to stop guessing and start connecting with the people who need your brilliance—this is the episode to tune in 🔥

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

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Register to one of my courses! www.thebrainpt.com/courses

🌟 SECRET SALE: END OF SUMMER COURSE INVITATION 🌟
Ready to go from Neuro Clinician to Neuropreneur™? 

Your next-level season starts NOW! 💻🧠💥 Register to FROM NEURO CLINICIAN TO NEUROPRENEUR !

Learn ALL the details here! : https://thebrainpt.com/biz

💬 Prefer a quick convo instead?
 DM me “COURSE” on Instagram and I’ll send you everything you need + answer all your Qs! 🤗📩 !! @the_brain_pt 

✨ Join the 6-week hybrid experience (part LIVE, part pre-recorded) + powerful coaching — designed to help neuro PTs, OTs & SLPs finally build & launch their first online course, workshop, or offer with clarity, confidence & soul-aligned strategy. 💡🎤💻

From Neuro Clinician to Neuropreneur™ is a 6-week hybrid course (some portions LIVE and some pre-recorded) + coaching experience designed for neuro physical, occupational, and speech therapists who want to stop sitting on their ideas and finally create, build, and launch their very first online course, workshop, or online offer.

This is for you if…

✔️ You're a PT, OT, or SLP who wants to create a digital course, workshop, or offer  but have no idea where to start.
✔️ You're tired of Googling how to grow an email list, build a freebie, or launch a course.
✔️ You’re craving structure, mentorship, and support from someone who gets the rehab world and the online space.

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

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Register to one of my courses! www.thebrainpt.com/courses

What makes a brand truly magnetic? Spoiler alert: It’s not just the logo or the color palette. It’s the feeling your audience gets when they interact with you.

In this episode, I’m joined by the incredible Michelle Kuzmick—Kajabi Expert, Branding Coach, and tech whisperer for speakers, coaches, and course creators who are tired of figuring it all out alone. Michelle helps overwhelmed entrepreneurs build online businesses that fund their freedom—without the tech burnout.

We chat about:

• Why people don’t buy products—they buy transformations
• The mindset shift from "branding is about me" to "branding is about the client"
• How your brand is built on how you make people feel
• The power of simplicity in the sea of overwhelming tech
• And why certifications alone don’t create connection or results

Plus, I share a personal story about Prada sunglasses 👀 and the subtle magic of how branding taps into identity, emotion, and experience.

✨ CONNECT WITH MICHELLE:

Work with Michelle → https://www.michellekuzmick.com/
Explore Kajabi with Michelle’s link → https://www.michellekuzmick.com/kajabi
Hang out on IG → @michellekuzmick

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

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thebrainpt.com

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Register to one of my courses! www.thebrainpt.com/courses

✨💻 Build Your Neuro Brand Bootcamp is officially open! 💻✨ Join here!!

So… you’ve been dreaming about starting something. Maybe it’s a future online business. Maybe it’s simply showing up more visibly as the expert you already are. But every time you think about actually putting yourself out there—you freeze.

If that sounds familiar, this episode is for YOU.😄✨

Today, I’m joined by Paul Pruitt—lifelong entrepreneur, branding and marketing expert, and co-host of the Online Marketing Podcast. Paul has built multiple multi-million dollar businesses across different industries, and in this episode, he’s sharing the real behind-the-scenes of what it takes to build a personal brand that lasts.

We talk about:
-Why your personal brand will position you (and make you comparison-proof)

-What to do before you feel ready—and how the market becomes your best teacher

-How to stop chasing someone else’s timeline and start owning your own

-Why slow growth is powerful, sustainable, and essential for soul-aligned success 

This conversation is a mix of strategy, soul, and so many powerful reminders that you’re not behind, you’re just getting started.

Connect and Work with Paul:

⚡️ADAPTIVE MARKETING PROGRAM: Together with a powerhouse team of 11 expert coaches, Paul and Melissa help online entrepreneurs grow and sell their offers with strategy, heart, and proven systems. You can learn more about that program at adaptivemarketingprogram.com

⚡️Paul and Melissa also lead the Online Marketing Mastermind, a hybrid mastermind experience combining the power of group momentum and personalized coaching. Check it out at onlinemarketingmastermind.com.

@realpaulpruitt on FB & IG

⚡️Check out Paul and Melissa's Podcast! OnlineMarketingPodcast.com 

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

If you're a Neuro PT/OT/SLP who feels a little lost in your career, or maybe you need a NEW spark, this episode is a MUST-listen.

If your heart’s been whispering “it’s time…” — I want to personally invite you to my Build Your Neuro Brand Bootcamp 🧠💫 A LIVE, 12-day, high-touch, soul and passion-aligned bootcamp experience for neuro-loving PTs, OTs, and SLPs who are ready to step into their voice, claim their space online, and build a brand that’s rooted in purpose and expertise.

✨ Come join us at thebrainpt.com/bynb — Can't wait to *see you* there!

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

If you've ever felt that knot in your stomach when it’s time to post, go live, or just be seen online... this episode is for YOU. 💥

I’m joined by the phenomenal Dr. Hayley Kelly—PhD, Clinical Psychologist, founder of Therapists Rising, and a bold, neurodivergent leader who’s helping regulated professionals break out of burnout and into purpose-aligned businesses.

We dive into:
 💭 Why visibility feels uniquely hard for clinicians, especially women, neurodivergent folks, and recovering perfectionists
🧠 How personal branding doesn’t have to feel “cringe”—but can feel like a powerful act of service
💫 What identity shifts happen when you step outside the clinical system
💖 How to show up before you feel “ready”—even if you’re battling fear, body image struggles, or imposter syndrome

Dr. Hayley drops the kind of truth that will shake loose your self-doubt and remind you that your voice deserves to be heard.

✨ Curious about working with Dr Hayley?

Learn more about Dr Hayley Kelly

🎉 Wanna take the first brave step toward building your OWN magnetic, soul-aligned brand?

✨💻 Build Your Neuro Brand Bootcamp is officially open! 💻✨

Stop procrastinating and overthinking—let’s get you OUT of Stuck City 🚌💨 and into aligned action. It’s time to build a brand that feels like home, step into your zone of genius, and unlock your rehab entrepreneurial potential. 🎯💖🧲

This 12-day experience is designed just for neuro therapists who are ready to:

🌟 Build a magnetic and unforgettable personal brand
🌟Show up online with confidence, clarity, and purpose
🌟 Get seen for your genius — not just your credentials
 🌟 Build a heart-centered brand that reflects who you are and where you’re going
🌟 Connect with a soulful crew of clinicians who are rising alongside you

🎁 Inside the Bootcamp, you’ll get:
 ✅ 4-Live trainings (or replays if you can’t join live!)
 ✅ A guided workbook and action steps checklist
 ✅ A hidden-phrase game for a  prize 🪄
 ✅ The option to upgrade to 💎VIP💎 for bonus trainings, mindset coaching, Canva + ChatGPT tutorials, and more juicy behind-the-scenes 💎

💸 Founding Member Investment/ Pricing🔱

💃🏻Bootcamp Access: $37
💃🏻VIP Upgrade: Just $19

(Yes, you read that right. And no—it’s not staying this low next time.)
If you’ve been waiting for a sign… this is it. 🫶✨

⚡We kick off July 30th – and you do NOT want to miss it.
Tap below to register and step into the next version of you.
🫶🏽 LET’S BUILD YOUR BRAND, TOGETHER.

👉🏽 Sign up for the Bootcamp here!

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

Have you ever found yourself asking… “Is this really it?”
You’ve built the career. Checked the boxes. But something inside is whispering that you're meant for more.

In this powerful episode, I sit down with career coach Dianna Conover, founder of Signature on the City, to unpack the difference between having a career and living your calling. We talk about that moment of truth when the ladder you’ve climbed doesn’t feel like it’s leaning on the right wall… and what to do when your soul starts nudging you toward a new direction.

We explore how your core values are the compass toward more meaningful work, how your personal brand becomes the vessel for your vision, and why purpose-driven pivots are not only possible—but powerful. 💥

Whether you're a therapist, a helping professional, or someone in mid-career craving alignment—this episode will leave you inspired to take that first brave step toward something that feels more like you.

✨ Connect with Dianna:
 Website: signatureonthecity.com
Instagram: @signaturecareercoach
Explore her 5-step program: Pivot with Purpose

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

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Register to one of my courses! www.thebrainpt.com/courses

Let’s be real—people aren’t buying like they used to. 😬 In today’s online world, whether you’re selling coaching, continuing ed courses, private-pay PT services, or even offering free PT workshops, one thing is clear: your audience is more skeptical, selective, and hungry for authenticity.

In this episode, I’m breaking down 3 powerful shifts you NEED to start thinking about TODAY if you ever want to launch a side hustle, build a soul-aligned Rehab business, or level up the one you already have—without burning out, overgiving, or chasing trends that don’t feel like you.

Here’s what we’re diving into:
 ✨ The real reason knowing your audience isn’t enough anymore—and the deeper question you need to ask
✨ Why trust is today’s most valuable currency—and how to build it intentionally
⚡ The #1 mindset shift that will unlock momentum, consistency, and creative flow (even when you feel "not ready")

Whether you’re dreaming of launching something of your own or you're already in the game and feeling stuck… this episode is your soul nudge and strategic wake-up call to align, simplify, and SHOW UP with purpose.

Hit play. Your future brand is waiting. 💥

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

What if we told you that progress in dementia care doesn’t always look like reps, goals, or traditional outcomes—and that your impact as a rehab professional goes far beyond the checklist?

In this powerful episode, I’m joined by Adria Thompson, M.S., CCC-SLP, the incredible dementia care educator behind @belightcare and www.belightcare.com. Adria is the TOP dementia care influencer on social media—and for good reason. Her heart-forward, evidence-informed approach is changing the way we think about communication, participation, and purpose in therapy.

Together, we dive into:
 💭 The most common misconceptions PTs and OTs still have about working with individuals with dementia
 ✨ How to create engagement—even with moderate to advanced cognitive decline
 🏡 Why environment (noise, clutter, timing) can make or break your session
 🧩 How to structure sessions that feel safe, meaningful, and actually helpful
 💔 What to do when you feel discouraged or stuck in sessions with low participation

Whether you’re in acute care, home health, outpatient, or anywhere in between—this episode will help you reframe your mindset, retool your strategies, and reconnect with the bigger mission behind your work.

💡 Learn more from Adria at @belightcare and www.belightcare.com

This one’s FULL of perspective shifts that will stay with you long after the episode ends!

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

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Register to one of my courses! www.thebrainpt.com/courses

Do you sometimes forget about the respiratory system in your rehab sessions? Oh...NO WORRIES. I have too! But let's level up and learn how we can optimize our patient movement with breathing.

This week on my IG (@the_brain_pt) I started a 4-Part Series called Breathe+ Flow, I invite you to check it out to have a visual image of some of the exercises I mentioned.

I hope you enjoy!

xo,

Lily

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

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Register to one of my courses! www.thebrainpt.com/courses