Market Mamas must-read book recommendation this week features: Never Finished, our 2nd title from author David Goggins. Goggins continues his memoir on the time and growth he went through from where his 1st book ended. He gives us great detail about his continued development of philosophies, psychology, and strategies that helped him to get through and beyond physical trauma, schedule setbacks, a poor surgical outcome, and how he navigates under public scrutiny. We gathered a ton of value from learning more about Goggins raw and impactful life experiences and appreciate his willingness to share and expose all the deep, dark parts of himself that most people try to hide. He’s always an inspiration for us to not run from weaknesses but rather call them out and then get to work.