This week on The Bourbon Showdown Podcast, we pop the top with the team behind the whiskey brand that has been voted the “Best in the World” — Never Say Die Bourbon.

Brian Luftman from Lexington and his UK counterpart Martha Dalton sit down with us to do a deep dive on the incredible origin story behind this award-winning brand — a story that truly has everything. From horse racing and royalty to the Beatles and a transatlantic bourbon voyage.

Never Say Die packs a lot of flavor into each pour and we dive right as we crack open both their Bourbon and Rye, discussing mash bills, barrels, and the journey this whiskey makes from grain to glass. 

So grab a glass and get ready for another flavor-packed episode of The Bourbon Showdown Podcast.