What is Generation Alpha? And what will Generation Alpha be like? Baby boomers, Millennials, Generation Z… and now, Generation Alpha, aka the iGeneration. Born from 2010 to 2025, the iGen will soon be a two-billion crowd. What makes them different? Many of them were born the same year as iPad and Instagram. 90% of the iGen kids learn to handle a tablet by the age of 2.

They expect the world to be tailored to their needs and interests. They consume tons of information every day. To cope with this flow, their brains have to filter it. It only takes the new generation several seconds to decide if the content is worth paying attention to. They have great critical thinking skills and don't waste time on the less important stuff.

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