New Books in Business, Management, and Marketing

Welcome to The Academic Life! In this episode you’ll hear about:

Today’s book is: Win or Learn: The Naked Truth About Turning Every Rejection into Your Ultimate Success, by rejection expert and New York Times bestselling author Harlan Cohen. Cohen lays the framework for identifying your wants, taking the risks necessary to pursue them, and finding success no matter the outcome. This step-by-step risk-taking experiment will guide you on a journey to understand your worth and fight for your goals—because rejection is a universal truth but not a final destination.

Our guest is: Harlan Cohen, bestselling author of seven books, a journalist, and a speaker who has visited over 500 college campuses. He loves helping people find support, happiness, hope, love, and light. He is the author of WIN or LEARN: The Naked Truth About Turning Every Rejection Into Your Ultimate Success.

Our host is: Dr. Christina Gessler, the co-creator and co-producer of the Academic Life. She is a historian of women and gender.

Listeners to this episode might also be interested in:

You are smart and capable, but you aren’t an island and neither are we. We reach across our mentor network to bring you experts about everything from how to finish that project, to how to take care of your beautiful mind. Wish we’d bring on an expert about something? DM us on Twitter: The Academic Life @AcademicLifeNBN.

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If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups you belong to.

In The Power of Us (Little Brown, Spark, 2021), psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to:

Along the way, they explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, what makes selfish people generous, why effective leaders say “we” a lot, and how playing soccer can reduce age-old conflicts.

Understanding how identity works allows people to take control, moving beyond wondering, “Who am I?” to answer instead, “Who do I want to be?” Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever.

Matthew Jordan is a university instructor, funk musician, and clear writing enthusiast. He studies the history of science and technology, driven by the belief that we must understand the past in order to improve the future.

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The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.

Nobody needs telling there isn't enough time. We're obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we're deluged with advice on becoming more productive and efficient, and "life hacks" to optimize our days. But such techniques often end up making things worse. The sense of anxious hurry grows more intense, and still the most meaningful parts of life seem to lie just beyond the horizon. Still, we rarely make the connection between our daily struggles with time and the ultimate time management problem: the challenge of how best to use our four thousand weeks.

Drawing on the insights of both ancient and contemporary philosophers, psychologists, and spiritual teachers, Oliver Burkeman delivers an entertaining, humorous, practical, and ultimately profound guide to time and time management. Rejecting the futile modern fixation on "getting everything done," Four Thousand Weeks (Farrar, Straus and Giroux, 2021) introduces readers to tools for constructing a meaningful life by embracing finitude, showing how many of the unhelpful ways we've come to think about time aren't inescapable, unchanging truths, but choices we've made as individuals and as a society--and that we could do things differently.

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Bypass the faulty processes and communication styles that make change impossible in so many other organizations; access these practical tools and ideas for increasing diversity, equity, and inclusion (DEI) in your company.

Filled with actionable advice Alida Miranda-Wolff learned through her own struggles being an outsider in a work culture that did not value inclusion, and having since worked with over 60 organizations to prioritize DEI initiatives and all the value and richness it adds to the workplace, Cultures of Belonging: Building Inclusive Organizations That Last (HarperCollins, 2022) helps leaders:

Overcome any limiting work environment and build all new processes and communication priorities that allow your employees to be a part of something greater than themselves while your organization learns to value and embrace the unique experiences and perspective that each employee brings to the company.

Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland.

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Today I talked to Carl Rhodes about his book Woke Capitalism: How Corporate Morality is Sabotaging Democracy (Policy Press, 2021).

When Milton Friedman published Capitalism and Freedom in 1962, whose freedom was he referring to? When you know the answer is corporations, you can begin to understand both what neoliberalism was all about and why today Woke Capitalism may not be so much a harbinger of socialism as it is a way to distract the conversation from real economic reforms. That’s indeed the take of Carl Rhodes, whose book explores the plutocracy that America and otherwise democratic countries are at risk of becoming if they haven’t gotten there already. Abraham Lincoln’s Gettysburg Address famously included the pledge that government “of the people, by the people, and for the people” shall not perish. Rhodes is warning, in effect, that the world of George Orwell’s Animal Farm in which some pigs are more equal than others may be now dangerously closer to the truth.

Carl Rhodes is Professor of Organization Studies at the University of Technology Sydney. There he researches the ethical and democratic dimensions of business and work. Carl regularly writes for the mainstream and independent press alike on issues related to ethics, policy, and the economy.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

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This podcast was first published in 2015. Since then our guest has founded Growthx, Lightjump Capital and SVG Partners. Will Bunker talked to Richard Lucas and Sam Cook. Will was the founder of One-and-Only.com (currently owned by Match.com). He is a successful entrepreneur and investor. Richard and Will chat about their philosophies around investing. They discuss the importance of surrounding yourself with people that can bring you new ideas and ventures. Finally, Sam and Will look into analyzing data and its use in predicting startup success.

About your host - Richard Lucas

Richard is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses, Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre-schools to leading business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here, watch is autobiographical TEDxTarnow talk here.

Sam Cook was the co-host of the Project Kazimierz podcast from 2015-2017

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Today I talked to Shameen Prashantham about his book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Wiley, 2021).

In a nutshell, the distrust that must be overcome in business partnerships involving large companies and startups consists of Will they screw up? versus Will they screw us over? In other words, corporations harbor concerns about the competency and reliability of their startup partners. In turn, entrepreneurs worry that they will be taken advantage of, with their I.P. being co-opted or outright stolen. To establish trust rather than fear isn’t easy, as Dr. Prashantham acknowledges in this episode. A lot of stress can only be resolved by establishing how the partnership is a true win-win. At the same time, the person at the “bridge” on the corporation’s side must be at once an advocate, a diplomat and mentor, spanning boundaries within the corporation to bring multiple business units on-board to ensure the collaboration can succeed. All this and more gets covered in this episode, which concludes by exploring how the answer to what’s the “next China” may actually be China outside of its largest, showcase cities.

Dr. Shameen Prasantham is Professor of International Business & Strategy and Associate Dean (MBA) at China Europe International Business School (CEIBS) in Shanghai, China. His academic specialty is business partnerships that contribute to sustainable development goals.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In The Power of Experiments: Decision Making in a Data-Driven World (MIT Press, 2021), Michael Luca and Max Bazerman explain the importance of experiments for decision-making in a data-driven world.

Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit.

In this show, Peter Lorentzen interviews economist Michael Luca about this new book on how organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.

Michael Luca, a professor of business administration at Harvard University, is an expert on the design of online platforms and the use of data to inform managerial and policy decision-making.

Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new digital economy-focused Master's program in Applied Economics.

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As we venture into the New Year, many of us are striving to reach new goals and maintain resolutions. It’s easy to default to focusing solely on succeeding or attaining those goals, striving to feel the “high” that accompanies that success. But this kind of approach can unwittingly interfere with healthy and sustainable success.

Brad Stulberg, author of The Practice of Groundedness: A Transformative Path to Success That Feeds--Not Crushes--Your Soul (Portfolio, 2021), has dedicated his career to understanding and fostering a healthier, more sustainable model of success. An expert in organizational behavior and public health, Brad suggests that constantly striving for and focusing on reaching the peak is neither a healthy nor sustainable way to actually reach it. In this episode of POTC, Brad and Yael discuss healthier methods of feeling the “highs” that accompany success. Listen in to this episode where we redefine “peak performance”, get in touch with your “lows”, and discover tips that work to remain grounded as you journey towards success in 2022 and beyond!

Yael Schonbrun is a licensed clinical psychologist who wears a number of professional hats: she a small private practice specializing in evidence-based relationship therapy, she’s an assistant professor at Brown University, and she writes for nonacademic audiences about working parenthood.

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This podcast was first published in 2016.

Kimon went from selling T-shirts door to door to running a global translation services company, and (after this podcast was recorded) handing over the leadership to Veronique Ozkaya. Meet Kimon Fountoukidis, former CEO/Founder of the Argos Multilingual and PMR. Kimon moved to Poland 30 years ago. He became a successful entrepreneur with an innovative approach to doing business. Learn his story, his insights on how to do sales, why job automation is not a bad thing, why Krakow is a great place to live and work and much more.

In March 2021, Kimon became a co-host with Richard Lucas of the NBN Entrepreneurship and Leadership podcast. Kimon and Richard are shareholders in Argos.

About your host Richard Lucas

Richard is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses, Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre-schools to leading business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here, watch is autobiographical TEDxTarnow talk here.

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