New Books in Business, Management, and Marketing

Societies all over the world are getting older, the result of the fact that we are living longer and having fewer children. At some point in the near future, much of the developed world will have at least twenty percent of their national populations over the age of sixty-five. Bradley Schurman calls this the Super Age. Today, Italy, Japan, and Germany have already reached the Super Age, and another ten countries will have gone over the tipping point in 2021. Thirty-five countries will be part of this club by the end of the decade. This seismic shift in the world population can portend a period of tremendous growth--or leave swaths of us behind.

In The Super Age: Decoding Our Demographic Destiny (Harper Business, 2022), Schurman explains how changing demographics will affect government and business and touch all of our lives. Fewer people working and paying income taxes, due to outdated employment and retirement practices, could mean less money feeding popular programs such as Social Security and Medicare--with greater numbers relying on them. The forced retirement or redundancy of older workers could impact business by creating a shortage of workers, which would likely drive wages up and result in inflation. Corporations, too, must rethink marketing strategies--older consumers are already purchasing the majority of new cars, and they are a growing and vitally important market for health technologies and housing. Architects and designers must re-create homes and communities that are more inclusive of people of all ages and abilities.

If we aren't prepared for the changes to come, Schurman warns, we face economic stagnation, increased isolation of at-risk populations, and accelerated decline of rural communities. Instead, we can plan now to harness the benefits of the Super Age: extended and healthier lives, more generational cooperation at work and home, and new markets and products to explore. The choice is ours to make.

Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland. To discuss and propose the book for an interview you can reach her at [email protected].

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michał Borkowski is the co-founder of Brainly. This Project Kazimierz interview with Michał was recorded back in 2016. Since then, Brainly has gone from strength to strength. Michal explains the importance of building, growing, and nurturing a community. Richard and Michał break down the competition within the networking platforms. Sam and Michal look into education and the need for personalisation within the system. Listeners are encouraged to note Michał’s sense of mission and commitment to the users of his many sites.

About your host - Richard Lucas

Richard is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses, Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre-schools to leading business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here.

Sam Cook was the co-host of this podcast from 2015-17

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bijal Shah shares story of the meteoric rise of Guild Education, the Denver-based ed tech firm that has quickly emerged as the leading marketplace for corporate education. True to its B-Corporation status, Guild focuses on building shared success for its corporate partners, adult learners and education and training providers. As a new start-up, Guild was able to sign up the U.S.'s largest private employer, Wal-Mart to provide tuition-free learning opportunities to its more than 2 million employees. This helped attract other leading employers, like Target, Chipotle, Macy's and Waste Management, and has enabled Guild to grow from 75 to more than 1300 employees in the last 4 years. Shah discusses the keys to Guild's success and whether every college and university needs a Chief Experience Officer.

David Finegold is the president of Chatham University.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This interview was recorded and first published in early 2020 when the NBN had about a million downloads a month. Since then the downloads have increased more than four-fold to just below 5 million monthly downloads at the end of 2021 and the number of hosts has increased greatly as well. On the New Books Network authors to talk about their books with a specialist host. Founded in 2007 by Marshall Poe, formerly a Russian history professor from the US. The NBN has grown to be the most downloaded podcast of its type in the world. 

About your host Richard Lucas

Richard is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses, Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre-schools to leading business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I talked to Colleen Ammerman about her new book (co-authored with Boris Groysberg) Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work (HBR Press, 2021).

The statistics are annoying, exasperating: choose your adjective. The proportion of female CEOs struggles to break 10%. On Fortune 500 boards, only about 0% of the seats are held by women. The problems with achieving gender fairness go on and on. Fortunately, my guest Colleen Ammerman covers many potentially solid ways of addressing the injustices still present. They include not tolerating bad behavior from “rainmakers”—even to the point of disallowing severance pay or other benefit if terminated due to sexual misconduct. Declining invitations to events that don’t prioritize gender diversity among speakers is another avenue of applying some pressure for change. From job interviews being structured before, to ensuring mentors are available, Ammerman offers a wealth of ideas. For anybody who wants to witness both structural changes and cultural changes within companies, this episode is well worth a listen.

Colleen Ammerman, the director of the Harvard Business School Gender Initiative. She’s also a researcher with Life and Leadership After HBS.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Logic of Professionalism: Work and Management in Professional Service Organizations (Bristol UP, 2022) discusses common management and work practices in professional service organizations. Johan Alvehus opens important discussions on what it means to work, manage, and be managed in such professional organizations, casting light on classic conflicts. He takes everyday work as a starting point and adopts a critical view that focuses on challenges and struggles in both public and private settings. He offers new perspectives and key insights for the future of professionalism. Providing a comprehensive overview of the field, this book is an important guide for understanding how professionalism is maintained in today's organizations. It will be essential reading for students and scholars of management and leadership.

Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland. To discuss and propose the book for an interview you can reach her at [email protected].

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can we make creative industries fair and inclusive? In Reimagining the Creative Industries: Youth Creative Work, Communities of Care (Routledge, 2021), Miranda Campbell, an associate professor in the School of Creative Industries at Ryerson University, explores this question theoretically and empirically to present a new vision for both young creative workers and creative production itself. Drawing on ideas of ordinariness and the everyday, along with the need for care and inclusivity, the book is critical of current creative industry practice at corporate level, whilst offering new models and new methods for making culture. With examples from a range of art and cultural forms, the book is essential reading for creative industries, arts and humanities, and social science scholars, as well as for creative practitioners everywhere.

Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021).

Almost all the new jobs created in America come from small businesses, Pamela Slim reports. The precise number may be as high as over 99%. And those same businesses provide over 50% of the nation’s GDP. So why not focus more on them? Slim does so by being expansive. Her focus includes Native American, Black, Latinx, Asian, disabled and LGBTQ entrepreneurs. How can they find their niches, then expand them? Who’s their ideal customer? What challenges or problems does a company’s branded offer solve? What kind of partners can one find? What kind of eco-system of “watering holes” allows one to join a greater community and thrive together? What do cohort-based courses like Wes Kao and Seth Godin’s altMBA program look like? If taking a business partner, what pitfalls to be on guard against? Those are among the topics this episode explores.

Pamela Slim is an author, community builder, business coach, and former director of Training and Development at Barclays Global Investors. Among her accomplishments is partnering with author Susan Cain to build and launch The Quiet Revolution. Among her books is Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I talked to Nathalie Nahai new book Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page, 2022)

David Brooks once joked that in the end the “revolution” promised us by the Baby Boomers amounted to nothing much more than the founding of Whole Foods. What will Millennials bring us? Already it seems that the answer is a workforce and consumer-citizens for whom the values they want to live by and be known for on social media will be paramount. Why is that the case? As Nathalie Nahai argues, a primary reason is the looming environmental disaster of global warming. The stakes are high, and the result is that nothing can be taken for granted. With trust being the emotion of business, today’s agile, atomized and antagonized workplace wants more justice: for women, for blacks, for everyone who feels like the mantra of “profit with purpose” at least helps to offset, a little, the raging economic inequality of today’s economy. From cancel-culture to woke-washing, this is a hugely timely episode.

Nathalie Nahai is an acclaimed international speaker, author, and consultant, with clients ranging from Google to Unilever, Accenture and beyond.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jethro Binns was rated 84th in the world squash rankings. A terrible accident on court cut his career short, later he founded Squashskills, which is now the world's leading online squash training resource.

 About your host Richard Lucas

Richard is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses, Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre-schools to leading business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.