Dr. Karen Weaver engages with Dr. Eric Monday and Erik Judson to discuss the evolving landscape of college athletics, particularly at the University of Kentucky. They explore the formation of Champion Blue LLC, the importance of multimedia rights, and the role of private equity in enhancing university partnerships. The conversation emphasizes the need for innovative thinking in higher education and the significance of building strong, enterprise-wide relationships to navigate the challenges faced by institutions today.BONUS: Adding to the original conversation, Erik Judson shares his take on stadium/entertainment districts from his lengthy experience with Petco Park and the San Diego Padres, and what university presidents should know about the changing college sports environment (28:56).