What happens when a company reaches out and tells you: you have to stop using the name you're using for your brand, podcast, website, courses, business, or other items?

Well, if they have a trademark to back them up, you can either go through a fight, or you can choose to rebrand.

Option 3 - if you can prove you were using the brand/name/logo prior to their use, you might have a chance at canceling their trademark.

In this episode, Alexa discusses: 

• how this happened to her - Alexa received a demand to cease using the PublishHer name for the podcast, because it is too similar to another company. 
• Alexa's lawyer's response and suggested response
• Why you should consider trademarking your brand and what you can do to protect your own business and brand (recommend seeking advice from a trademark lawyer) - Do you need a Trademark? A trademark typically protects brand names and logos used on goods and services. https://www.uspto.gov/trademarks/basics/trademark-process#step2
• Resource: The USPTO allows you to search Trademark's - no need to hire a lawyer to see if something already exists. Search HERE

The PublishHer podcast is being rebranded as Alexa's Publishing Chat. We hope you'll continue to follow and support.