Bobsled PPC Manager Nikola Basic is back on the show today, ready to discuss all about the new product targeting features in Amazon PPC! Recently, Nikola posted a comprehensive blog post on the topic, compiling eleven different sources for finding relevant products to target with this feature. In today's episode, we are approaching those sources more in-depth and learning how to optimize for better PPC results on Amazon. Tune in today and listen to Nikola’s professional overview!