New School of Marketing

If you run a local business and you've been told you need to "go online" but something about that advice makes you uncomfortable—like maybe going online means losing the thing that makes your business worth coming to in the first place—this episode is going to give you a much better framework for thinking about it.

Because the fear most local business owners have isn't really about technology. It's about identity. It's "if I take my business online, will it still feel like mine? Will it still feel like us? Will I become just another thing on a screen instead of the business my community actually loves?"

That's a real and valid concern. And the answer isn't to avoid going online—it's to do it in a way that amplifies what makes you special rather than flattening it.

In this episode, I'm walking through exactly how to do that. How to extend your local business into the digital space without sanding off the warmth, the personality, and the community roots that make people choose you in the first place.

Going online doesn't mean starting over. It means taking what's already special about your business and making sure more of the right people can find it. This episode shows you how.

Want personalised support taking your local business online?

If you're a small business owner in Australia, the Digital Solutions program offers subsidised, one-on-one mentoring to help you with exactly this—your digital presence, your marketing, your online strategy, tailored to your specific business.

I'm a mentor for the program here in Tasmania, and I can tell you firsthand: it's one of the most valuable (and most underutilised) resources available to small business owners in this country.

If you're in Tasmania, you can find out more and register at digitalsolutionstas.com.au. If you're in another state, search "Digital Solutions program" for your state's provider—the program is available across Australia and is government funded, which means the support is heavily subsidised.

It's genuinely worth looking into.

Send me a message right here

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Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

You know what you're supposed to do. You've listened to the podcasts, you've taken the courses, you understand the strategy. And yet—sitting down to actually do your marketing still feels harder than it should.

If that's you, this episode is going to name something you've probably been carrying for a while without quite being able to articulate it.

Because here's what I've discovered after years of working with business owners: the reason marketing feels hard is almost never what people think it is. It's not a knowledge problem. It's not a time problem. It's not even a strategy problem. It's something quieter and more personal than any of those things. And until you name it, you'll keep treating the wrong symptoms—buying more courses, trying more platforms, posting more content—and wondering why nothing changes.

In this episode I'm getting honest about the real reasons marketing still feels hard, even for experienced business owners who genuinely know their stuff. And more importantly, what to actually do about each one.

Marketing doesn't have to feel this hard. And now you'll know exactly where to start fixing it.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

There's a conversation happening in communities across Australia right now—in local Facebook groups, over café counters, in comment sections—and it's getting heated.

Businesses using AI-generated content. And the people who are not happy about it.

I've watched this play out right here in my own community in north-west Tasmania. I've seen the angry posts, the calls for boycotts, the genuine hurt from community members who felt deceived when a local business used an AI-generated image. And I've seen the other side too—small business owners who used a tool to get something done and suddenly found themselves at the centre of a controversy they never saw coming.

This topic deserves more than a hot take. It deserves an honest, nuanced conversation that respects both sides—because both sides have a point.

In this episode, I'm unpacking all of it. The real reasons people feel so strongly. The reality of running a small business with limited time and budget. And most importantly—how to use AI tools in a way that genuinely serves your business without compromising the authenticity your community actually came to you for.

The question was never really about AI. It was always about authenticity. This episode helps you keep that at the centre.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

I've been a mentor for the Digital Solutions program for three years. In that time I've worked with close to a hundred small businesses across Tasmania—tradies, retailers, hospitality businesses, creatives, service providers, farmers. A hundred different industries, a hundred different situations.

And almost every single one of them walked into their first session and said the same thing.

"I'm not good at marketing."

Sometimes politely. Sometimes with considerably more colourful language. But the same sentiment, over and over, session after session.

And here's what I've discovered, close to a hundred times now: they're wrong. Not a little bit wrong. Completely wrong. By the end of almost every session, it becomes abundantly clear that these business owners do know marketing. They are good at it. They've been doing it all along. They just couldn't see it.

This episode is about why that happens—and why I suspect it might be happening to you too.

You don't need to become a marketing expert. You need to recognise that you already are one—built from years of knowing your customers, caring about your work, and showing up for your community. This episode helps you see it.

More about the Digital Solutions Tasmania program here.

More about the Digital Solutions program here.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

I want to tell you about something that has me completely, utterly, still-floating-months-later on a high.

The Tasmanian Women in Business Conference happened earlier this year. And the speakers, the conversations, the connections made in that room—I genuinely don't have words for it. Actually, I do have words. I have a whole podcast episode's worth.

But here's the thing I want to share that goes beyond how incredible the conference was: I never created this conference for marketing reasons. Not even a little bit. I created it because I saw a gap—a gap in connection, in community, in the experience of being in a room with other women who truly understand what it's like to build something. That was the whole idea.

And yet, without engineering it, without planning for it, without even thinking about it—it turned out to be one of the most powerful things I've ever done for my business.

In this episode, I'm sharing the story of why I created the conference, what it felt like to see it come to life, and the realisation that hit me afterwards about events as a marketing tool. Because I think events are one of the most under-utilised and misunderstood marketing activities available to business owners—and most people are either not doing them at all, or doing them in completely the wrong way.

The best marketing you'll ever do isn't a campaign. It's creating something genuinely valuable for people you genuinely care about. This episode shows you what that looks like in practice.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever seen an ad promising six figures in ninety days, or a "simple system" that generates passive income while you sleep, and felt that uncomfortable cocktail of hope and inadequacy—this episode is for you.

Because here's what those ads don't tell you: I've been in business since 2014. Twelve years of building, learning, failing at things, succeeding at things, and showing up consistently even when it was hard. And in those twelve years, I have never once found a shortcut that actually worked.

The overnight success story is almost always a story that started years—sometimes decades—before the overnight part. You're just seeing the moment the compounding became visible. Not the quiet, unglamorous, unsexy work that made it possible. And the gap between what you're being shown and what's actually true is doing real damage to real business owners who believe it, invest in it, don't get the promised results, and then conclude that they're the problem.

You are not the problem. The shortcut is the problem.

Overnight success is a myth. Consistent, genuine effort over time is not. This episode tells you the truth about which one actually builds a business worth having.

👉🏼 Learn more about the Marketing Momentum Membership here.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Here's something most business owners have never actually done: traced the complete journey their customers take from the very first moment they discover the business to the point where they're telling everyone they know about it.

Not assumed it exists. Not hoped it's working. Actually mapped it out, stage by stage, and looked honestly at what's there—and what's not.

Because here's the truth: your customer is on a journey right now whether you've designed it or not. People are discovering you, forming impressions, making decisions, and having experiences that will determine whether they buy, whether they stay, and whether they send other people your way. The only question is whether any of that is happening intentionally or just by accident.

For most businesses, it's mostly accident. And that gap between what you hope is happening and what's actually happening for your customer? That's where the revenue is disappearing.

In this episode, I'm walking you through how to design your customer journey intentionally—and if you're already in business, how to audit what you've already got so you can find the gaps, plug the leaks, and create an experience that turns first-time buyers into lifelong fans.

Your customer is on a journey right now. This episode helps you make sure it's one worth taking.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever spent hours agonising over your content strategy, your ad creative, or your email subject lines trying to attract more customers—while giving very little thought to the experience your existing customers are having—this episode is going to reframe something important.

The most powerful marketing tool in your business isn't a new platform, a clever tactic, or something you need to learn from scratch. You already have it. You're just probably not treating it as the strategic marketing priority it deserves to be.

It's customer service. And not the reactive, damage-control version most people think of. Customer service as a deliberate, intentional experience that retains customers, generates word-of-mouth, and creates the kind of loyalty that no ad campaign can buy.

In this episode, I'm making the case for why customer service is one of the most undervalued and overlooked marketing strategies in business—and why the gap between understanding that it matters and actually treating it as a priority is costing most businesses more than they realise.

Acquisition gets customers. Service keeps them. And keeping them is where the real growth is.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

After ten years of running my own business—building the New School of Marketing, this podcast, working with clients, creating courses and memberships—I recently did something I genuinely didn't know how to feel about.

I went back to work.

Part-time, at a local high school. And while my business absolutely continues, walking back into an employed role after a decade of complete independence brought up a lot of feelings I wasn't prepared for. Questions I had to sit with. A story I had to rewrite about what success is supposed to look like.

This episode is that story. The honest version. Because I think there are a lot of people out there facing similar crossroads—whether it's going back to employment, pivoting their business, scaling back, or making a choice that doesn't fit neatly into the "build and scale forever" narrative we're all sold. And I want you to hear this clearly: it is not failure. It is growth. And sometimes the bravest thing you can do is say yes to something that surprises you.

Growth doesn't always look the way you planned. Sometimes the most interesting chapter is the one you didn't see coming.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever dismissed radio advertising as outdated, untargeted, and impossible to measure, this episode is going to challenge everything you think you know about it.

For years, I was a digital marketer through and through. I loved the precision of Meta ads, the trackability of email, the data behind every decision. Radio felt like something businesses did before the internet existed—expensive, vague, and impossible to optimise. Why would anyone spend money shouting into the void when you could target people on Facebook down to their postcode and their interests?

And then I moved to regional Tasmania. And everything I thought I knew got quietly, completely dismantled.

In this episode, I'm sharing the experience that genuinely shifted my thinking—not just about radio, but about the assumptions we carry into our marketing without ever questioning them. Because the biggest lesson from this story isn't really about radio at all. It's about context. And how the best marketing advice is always specific to your market, your audience, and your community—not a universal truth handed down from someone who's never set foot in your world.

The best marketing isn't the most sophisticated or the most digital. It's the most relevant to your market. This episode proves it.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...