If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective.

The truth is, DIY marketing absolutely can work—but not the way most people are doing it. There's a massive gap between what you think DIY marketing means and what it actually requires to succeed. And that gap is exactly why you're struggling.

Most business owners believe DIY marketing means doing literally everything yourself with no help, no investment, and no strategy—just figuring it out through trial and error while copying what successful businesses do. That's not DIY marketing. That's marketing on hard mode, and it's setting you up for failure.

In this episode, I'm breaking down the real reasons most business owners struggle with DIY marketing, what they're actually getting wrong, and the seven essential requirements that make DIY marketing finally work.

DIY marketing can work. You just need to stop doing it wrong. This episode shows you how.

Tools & resources mentioned:

• MailerLite
• Momentum Marketing Playbook
• Marketing Momentum Membership

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🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼

If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026.

While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones building sustainable marketing systems based on human connection, not platform trends. And with a new year starting in just a few weeks, this is the perfect time to get it right.

In this episode, I'm breaking down how to build a marketing plan for 2026 that works for you and your business—not just whatever the algorithm wants this week. Because here's the truth: algorithm-dependent strategies are fragile, and what worked in January often stops working by June.

Stop building your business on rented land. This episode shows you how to create a marketing plan that works whether the algorithm loves you or not.

Tools & resources mentioned:

• MailerLite
• Momentum Marketing Playbook
• Marketing Momentum Membership

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective.

Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succeed at marketing. You're just not applying those same strengths to your marketing yet.

In this episode, I'm breaking down why the same qualities that made you brave enough to become a business owner are exactly the qualities you need to market effectively. Because marketing isn't harder than what you've already done to build your business—it just feels harder because it's unfamiliar and requires visibility.

You had the courage to start a business. That same courage is more than enough to learn marketing. This episode proves it.

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Support the show

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Website: www.biancamckenzie.com
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing.

Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sending emails, but having no idea which activities are actually generating enrollments. They make decisions based on what feels right rather than what the data tells them, and it's costing them time, money, and sanity.

In this episode, I'm breaking down exactly how to measure what's working in your digital business marketing through simple, practical methods that give you clear answers—no complicated analytics dashboards or expensive tracking software required.

You can't improve what you don't measure. This episode shows you exactly what to track and how to use that data to make smarter marketing decisions.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions.

The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners don't see these costs until it's too late—until they're in a feast-or-famine crisis, watching opportunities go to competitors, or realising they've hit a revenue ceiling they can't break through.

In this episode, I'm breaking down the real costs of not marketing your business—the consequences that don't show up immediately but compound over time until suddenly you're facing problems that could have been prevented.

This episode delivers the uncomfortable truth you need to hear—but also the roadmap to fix it before it's too late.

Links mentioned: MailerLite

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever looked at your marketing and thought "Where do I even start?", this episode is the clarity you've been craving.

Most businesses don't need to do more marketing—they need to do the right things in the right order. But when you're in the thick of running your business, it's hard to see what those right things actually are.

In this episode, I'm walking you through exactly what I'd do first if I was taking over the marketing for your business. Not the 47-step master plan—just the critical first moves that would make the biggest difference in the shortest time. These are the same steps I take when I start working with a new client, and they work because they focus on foundation before fancy tactics.

Stop doing more. Start doing what matters. This episode gives you the roadmap.

Links mentioned: MailerLite

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence.

The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness to show up consistently. The difference between businesses that succeed with DIY marketing and those that struggle isn't budget or professional design—it's strategic thinking and persistence.

In this episode, I'm breaking down exactly when agencies make sense (and when they're a waste of money), plus giving you the framework to build your own effective marketing system without the hefty price tag.

The best marketing isn't always the most expensive—it's the most strategic and consistent. This episode shows you how to build both.

Links shared in the episode: Marketing Momentum Membership

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you're getting likes and comments on your posts but zero inquiries about your services, this episode will show you exactly what's missing.

The gap between content and sales is where most business owners get stuck. They create valuable posts, people engage, but somehow it never translates into actual business. The problem? They're treating content creation and sales as completely separate activities instead of building strategic bridges between them.

In this episode, I'm breaking down the exact system for turning your content into sales conversations—from creating content that identifies problems without solving everything, to building conversation starters directly into your posts, to making it ridiculously easy for the right people to reach out.

Remember: likes don't pay the bills—conversations do. This episode shows you how to turn your content into the conversation-starting machine it should be.

Links mentioned in this episode: Marketing Priority Matrix

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary.

The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting.

In this episode, I'm breaking down the 8 real reasons your content isn't generating sales conversations—from posts that are all about you instead of your audience's problems, to never actually asking for the sale, to having a profile that doesn't support your content.

This episode delivers the tough love you need to stop blaming external factors and start creating content that genuinely attracts clients.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

If you've ever wondered whether you should be running Facebook ads or Google ads for your business, or tried running ads and watched your money disappear faster than a Tim Tam at morning tea, this episode is going to save you a lot of heartache and money.

Everyone feels like they should be running ads—you see other businesses posting screenshots of their amazing results, and it feels like you're missing out on this magical money-making machine. But here's the truth: ads aren't a magic bullet, and jumping into them too early can actually hurt your business more than help it.

I'm breaking down exactly when you should start running ads, what you need to have in place before you spend a single dollar, and how to know if you're ready to make advertising work for your business.

This episode will either give you the confidence to start advertising strategically, or save you thousands by helping you realise you're not ready yet.

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...