In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail. 

Of course it’s the marketing message but I want to tackle this head on because it really frustrates me. 

So, a lot of coaches and online entrepreneurs make it seem like there is only one path to success - and often it’s THEIR path. So they make it seem that if you don’t do what they did or what they teach you’ll inevitably fail. 

This is a load of BS and I want you to know that there are many ways to business success.

Tune in to hear more 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today.

Let's dive in and clear some of this up for you.

Inside this episode I also mention my Free Lead Value calculator which you can find here.

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I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT.

Join 'Sell (more of) your Online Course with Meta Ads' right here.

Learn my 4-ad stack method to attract leads and amplify your online course sales

This free training is for you if:

• You want to sell more of your online course or membership but you're not attracting new leads!
• You're struggling to get in front of and attract more of your ideal clients to buy your course
• You're absolutely ready to serve more people and turn your new leads into sales over and over

Register here

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away.

Whether you're a seasoned entrepreneur venturing into the world of online education or a passionate creator turning your expertise into a course, this episode is your roadmap to success.

If you've been contemplating taking the leap into the world of online courses, or if you're already in the thick of it and looking to refine your strategy, you're in the right place.

🎧 Sit back, hit play, and let's go on this journey together.

-----

I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT.

Join 'Sell (more of) your Online Course with Meta Ads' right here.

Learn my 4-ad stack method to attract leads and amplify your online course sales

This free training is for you if:

• You want to sell more of your online course or membership but you're not attracting new leads!
• You're struggling to get in front of and attract more of your ideal clients to buy your course
• You're absolutely ready to serve more people and turn your new leads into sales over and over

Register here

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride.

In this first episode I discuss the top 5 marketing priorities to maximise your impact with minimal spend. 

We all know marketing can be overwhelming, time consuming and sometimes expensive, so what are some of the marketing tactics to consider when you're first starting out (or maybe you're reconsidering some of the marketing tactics you're currently using). 

Let's dive in to what I see as the most important priorities in marketing (regardless of where you're at in your business). 

Tune in 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

It's the last episode of 2023! Wow, what a ride it was and I'm so grateful to you for being a part of it.

Inside this episode I'm sharing 5 lessons with you that will, hopefully, demystify Facebook & Instagram ads somewhat for you. I've been running ads for over 9 years now and the more I speak to people the more I realise that there is still so much mystery around this amazing way to support your business growth.

Grab a cuppa, sit back and tune in 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Ever wondering how effective Facebook ads really are?

Inside this episode I take an  honest look at how Facebook ads can work for your business. In short, yes they work, but not as you may expect. 

Marketing always works, but it might not always work straight away.

Tune in to this episode to learn more 🎧

Learn more about the Client Attraction Code that I mention in this episode. 

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

[⚠️ Trigger Warning - This episode has content that may be confrontational for some]

This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics.

We speak about:
- Copywriting
- Business ethics
- Business for good
- Self doubt
- Mental health
- Being an indigenous owned business
and more

Tune in 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down. 

I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture.

Everyone has their own take on planning, and that’s totally ok. It’s great really.

What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this episode and make it your own to suit your business.

I’ll be sharing my thoughts and process of how I use and plan Facebook ads into my business.

Tune in 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok.

Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to identify when you’re ready to outsource your ads.

I'll share what to look for in a good ads manager, what you need to have in place before outsourcing and more tips to determine which is best for you. 

Tune in 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business.

Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive deep into the imposter complex and how it robs us from sharing our voice (and reframes to help overcome this).

Tune in if you have public speaking on your vision board.

Find Kate at: http://www.katecashman.com/
on Instagram and on Facebook

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...