How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on?

It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is going to click on it. 

So what can you do?

In marketing we use what’s called A/B testing, a strategy that involves creating multiple variations of an ad and testing  them against each other to determine which version or versions performs better. 

Tune in to hear more about A/B testing and how you can take your Facebook ads to the next level.

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Links mentioned:

Facebook Ads Prep School
Client Attraction Code
ADvisory

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

In today's episode I speak with Dr. Hazel MacTavish-West about Seedlab Tasmania and Seedlab Australia, an international incubator for food and beverage producers.

We talk about how the pandemic turned out one of the best things that happened to Seedlab Australia and about how the program attracted $4million dollars in support from Woolworths.

We also talk about how Hazel and her team support their students and alumni through and after the programs, and how it's really one of a kind here in Australia.

We also talk about how Seedlab offers its programs entirely free. I highly recommend tuning into this episode if you want to learn more about attracting big sponsorships and government grants, pivoting from offline to online and building a business that 100% supports its students and alumni.

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https://seedlabaustralia.com.au/
https://seedlabtasmania.com.au/

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

The Facebook ads landscape is forever changing and sometimes ads work really well only to tank the next minute, so when I first learned about this strategy I was skeptical but hopeful.

It's now a strategy I implement for all of my clients because it makes all other advertising campaigns perform much better. Tune in to learn the Facebook ad strategy that will boost your results.

------------

Learn more about the Client Attraction Code 

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in your business. On the other hand though, I hate being at the mercy of the algorithm, with posts not being seen by anyone who has explicitly stated that they do want to see my content, plus the millions of algorithm updates which means that once you finally have the hang of it and your content gets seen, they change it all over and you have to start again. Not to mention the hours it takes to put out content and keep feeding it. 

So I’m always thinking and looking for ways to be more strategic in how I market my business and my clients’ businesses.  

What if you don’t really want to be spending all of your time feeding the feed?

What if you don’t even need to?

Tune in to listen how you can grow your business without posting on Instagram.

----------

Find out more about the KISS Instagram Method here

Amplify your organic content (if you keep creating content) with the Client Attraction Code

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

In this episode I talk with Tash Corbin about heart-centered, consent-driven marketing. We explore what it means, why it matters so much and what you can do to make sure that you're marketing 'the right way' in a noisy world.

Tash Corbin is a business mentor, specialising in consent-driven, heart-centred marketing. She hosts the Heart-Centred Business Podcast, and supports entrepreneurs from start-up to scaling.

Tune in to hear all about marketing your business in a heart-centred, consent-driven way.

Learn more about Tash:
tashcorbin.com

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’. 

There were just so many assumptions that I pretty much rolled my eyes and cringed. 

And by no means do I want to ignore the economic situation or not acknowledge that the cost of living is rising and that some people are doing it tough. I 100% acknowledge that. 

What I want to focus on is making assumptions about your audience that may not be warranted. Another thing I want to focus on is how we often look at things from either our own perspective or a media perspective, and we all know that the media dramatizes things.

So let’s look at some assumptions we can make in our marketing and why it can be limiting. Not in a life threatening way, but definitely in a way that can stall your business growth.  

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Businesses change all the time, and sometimes we don’t really see this. Most of us only share the highlights and Instagram worthy content but building, and maintaining a business is hard. It’s very much an up and down roller coaster ride. 

Our lives keep changing too so it’s totally normal for our business to change. There are good times and bad times, and as much as we don’t want the bad times sometimes it’s what we need to move through something, to get to a better version of ourselves.

There’s no rainbow without rain, right?! And I have to keep remembering that. Literally everything is up and down all of the time. 

In this episode I talk about what has changed in my business after wading through the mess of motherhood, babies and business. You'll hear about my next iteration of business and what I'm up to right now. 


Tune in 🎧

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

As businesses continue to rely on social media to reach their audience, many business owners have explored boosting posts to increase their visibility. But, is this really an effective strategy?

In this episode, I'll tell you why boosting posts may not be the best use of your social media marketing budget and how you can achieve better results with other strategies.

Tune in 🎧

---------
Learn more about the Client Attraction Code here

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

This whopper episode covers just about everything you need to know about starting and building a business in Australia.

I talk to Chris Davis about what someone needs to know and do when they're starting a business in Australia. This is the longest episode I've ever recorded and it's so full of tips and advice for anyone who has a business so tune in today.

Chris has had over thirty years’ of experience building new businesses and initiatives, as well as refining existing approaches for impact and growth. He has a breadth of knowledge in the areas of governance, commercial solutions, and entrepreneurial advice, which he openly shares so he can help businesses and individuals make the most of their opportunities.

Tune in to hear all about starting a business 🎧

Links mentioned:
vdp.com.au
moneysmart
ABN lookup
ASIC
Rhuby Delights

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

If you’ve been tuning in to the podcast for a while you’ll know that I’m an advocate for attracting leads, because without leads your business is simply going to stall. 

You need leads to be able to keep selling.

There are many ways to attract leads and you shouldn’t put all your eggs in one basket, so while I talk about Facebook ads a lot, it’s not the only way to attract leads and nor should it be. You should be using a number of marketing tactics to attract leads so that you’re not relying on one thing, which could get you into trouble if it stops working.

But I do have a soft spot for Facebook ads, because it helps you speed up your business growth and lead generation. I’m quite impatient most of the time so I like to be able to speed things up a bit. 

So today I want to talk about 3 ways how Facebook ads can help you generate more leads.

Tune in 🎧


Psst. I have a brand new free masterclass that you can watch right after this episode. Go here to watch 'How to grow a waitlist of clients with Facebook & Instagram ads'. 

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...