The past few weeks I have had multiple conversations about making mistakes in business and getting negative reviews.

If you’re human you’re going to make mistakes, it’s inevitable. It’s not a bad thing to make mistakes, it’s going to add to your learning experience and it’ll help you grow.

I often have to remind my daughter that she didn’t know how to walk when she was born and to learn to walk she had to fall down a lot before she could master it. 

It’s the same thing with running a business. You’re going to make mistakes and that’s ok.

It’s actually important to make mistakes so that you can grow and make improvements. 

Tune in to hear more about making mistakes and what to do 🎧

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Website: www.newschoolofmarketing.com
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🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

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In this episode I talk with photographer Gemma Carr about how photos and photography can benefit your business and how to get the right photos for your business. We also talk about using photography for good, how to align what you do in business with your values and how to avoid hustle culture.

This episode is full of gems and if you're wondering how to stay on your path, build a sustainable business that cares about the environment, tune in.

You'll find more about Gemma on her website and socials:
https://www.gemmacarr.com.au/
https://www.instagram.com/gemmacarrphotographer/

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

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In today's episode I want to talk about a Facebook ad strategy that has been overlooked for years but I see more and more people use it, and for good reason. 

If you’ve been advertising on Facebook for years you’ll have noticed that quite a lot has changed. It’s getting busier, harder to stand out and the cost keeps increasing. 

So rather than using the same old strategies, advertisers have had to come up with new ways to run ads that convert or they’ll simply waste their ads budget. 

Five, six, seven years ago it was reasonably easy to run ads to a freebie, like a webinar, free download or challenge and get lots of people to sign up at a low cost per sign up. Nowadays it’s costing a lot more and converting them into clients isn’t as easy as it once was either. 

Online marketing keeps changing and moving in different directions, which is both frustrating and exciting. 

Today I want to talk about a simple, low cost ad strategy that will help you attract clients 24/7. 

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Learn more about the Client Attraction Code (it's just $37!)

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Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

I’m really excited about this episode and have been having so much fun with creating it.

AI - artificial intelligence - has been around for quite some time but now it’s becoming more accessible to all of us. I’m not sure if you’ve had a play with it yet but I had a good play with it for this episode and while it gave me some pretty good answers, I definitely had a whole lot to say and add haha.

I’m definitely not going to hand over all of my copywriting and ad copy to a robot, even though they’re pretty smart. There are tons of issues with it that I won’t go into today but I do want to mention that there is no fact checking, it’s full of plagiarism because it pulls intelligence from websites and it also lacks human emotion. 

Anyway, I really wanted to talk to you about conversion copywriting for your Facebook ads. Let’s look at what you need to know and how to go about it. 

Tune in to today's episode.

Copywriting recommendations:
Crisp Copy (I did the Crisp Copy Class)
Liz Wilcox' Email Marketing Membership (get on the waitlist, it's 100% worth it)
Amanda Essenmacher's Sales Page in a Day

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

I'm so super excited to have the amazing Leonie Dawson on my podcast to talk about marketing without social media. 

We chat about:

• Leonie's journey in business
• Why she decided to ditch social media for two years
• How that went for her
• Why she decided to bring it back and how
• What she would do if she were starting from scratch right now
• Lots of other gold Leonie nuggets

Tune in to this episode and learn all about building your business the Leonie way

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Get yourself some Leonie goodness (all FREE!)*

* this is an affiliate link, which means I may earn a commission if you join something via my link

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Today I want to talk about podcasting and why I think it’s a great idea to start a podcast for your business.

Now, don’t get me wrong, podcasting isn’t for everyone but many of you could grow your business with a podcast. 

Let’s look at how a podcast can help you grow your business. 

1. It positions you as a thought leader and industry influencer

One of the best things about podcasting is that anyone can become a thought leader or influencer. All you need is a message and a means to record and broadcast that message. 

Pretty awesome right?

Having a podcast is a more intimate way to share your content, it helps you build a personal connection and humanises your brand. It can feel like you’re having a conversation with your audience, which really helps you build authority.

To hear more, tune in to episode 111 🎧

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Join the Lean Podcast Launch Method:
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DM me on Instagram: https://www.instagram.com/bianca_mckenzie/ 

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

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Ok, let’s talk about leads and how to grow your leads, because without leads your business will dry up. You need leads to fuel your business. 

Let’s first determine what a lead is.

A lead refers to contact with a potential customer. Some people would also call it a prospect. 

We can also think of a lead as someone who is interested in what you or your company has to offer and the aim with marketing and sales is to convert a lead into a paying customer. 

Attracting more leads means that you can reach out to these people and make more sales. 

Growing your list, or your leads is incredibly important for your business. Without leads things dry up, and if you are trying to sell info products or digital courses you’ll need to be building your list every day to be able to continue to sell. 

So how can you be proactive and attract more leads in your business? 

There are so many lead generation options and tools available to us these days, but that doesn’t mean that you need to do and use them all. 

Today, let’s look at 3 ways to grow your leads so you can increase your sales and income. 

Tune in 🎧

Notes:
Rachel Kurzyp Show - How to prevent creative burn out
Facebook Ads Prep School (what you need to know and do before spending money on Facebook ads)

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

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We’ve been out and about a bit more than we normally do and ever since moving to Tasmania I’ve been quietly spying on all of the local businesses that we engage with. I recently learned that there are close to 40,000 small businesses in Tasmania and the majority of them employ less than 20 people. So we’re definitely surrounded by small businesses here. 

That’s why I thought it would be great to talk about marketing for service providers and local businesses, because they often market themselves in different ways to people who only operate online.

Mind you, a lot of businesses now operate online, even if they’re local. So these 5 strategies are pretty much applicable to any business, especially if you have a physical location. 

Let’s dive in.

Notes:
Instagram 9-Grid Strategy

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Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
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🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

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Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

I’m not sure if you follow many Facebook ads managers or ads coaches, but because I show an interest in Facebook advertising and marketing I get served up a lot of ads by other Facebook marketers. 

And every so often I see an ad in which the ad manager guarantees a certain result. There are even ads that promote a deal where you don’t pay if they don’t get you results. 

Sounds amazing right?

I mean, who wouldn’t want a guarantee like that. It’s like a total win for you. 

Don’t get me wrong, I know why they do it. It’s super smart marketing. 

But they’re also wasting an awful lot of time. Yours mainly. And it just annoys me.

I’ll tell you why it makes me so uncomfortable and a bit angry when they promise and guarantee results. 

Tune in to hear more 🎧

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Last week I looked at the year ahead and shared some predictions with you. In this episode I want to share the one marketing strategy you need in 2023 (and probably every year after that). 

The one marketing strategy that gives you the highest return on investment and has for years. 

The one marketing strategy that allows you to build closer relationships with your audience. 

The one marketing strategy that everyone thought would become obsolete with the introduction of social media.

But really, it’s the one marketing strategy that has stood the test of time and is still standing strong.

🎧 Tune in to hear more

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...