While the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers.

For online course providers the majority of the work I do is list building and launches. 

Every so often I get questions about e-commerce ads and whether List Building is a good strategy for them in terms of Facebook ads.

While I think list building is a good strategy for any business, often e-commerce businesses don’t need to focus heavily on list building and they can use Facebook ads to sell their product straight away.

Unless your product has a high price-point and it takes longer for someone to make the commitment to invest, then list building would be my preferred strategy. 

So today I want to talk about 3 Simple steps to get started with Facebook ads in your e-commerce business. These steps are probably not what you’re expecting but they are very important so listen up.

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Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Even though this episode is titled 'What to do when your marketing fails', I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure.

With that in mind I want you to look at your marketing activities as learning opportunities and let the data tell you what’s not particularly working for you and use it to improve your results.

Before we say that something is a ‘failure’ we need to look at a number of things first, because it might be a ‘failure’ in your eyes but your data might tell a different story.

Listen in on what to do when your marketing fails (or if you think your marketing is failing)

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As someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business  should advertise on Facebook and Instagram.

It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they got certain information from. 

That’s why, in this episode, I want to tackle some of the myths I’ve heard people say about Facebook ads.

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Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could do for your business, or if you’ve tried them you may not have had the results you were hoping for.

That’s why I want to share these lessons with you in today’s episode. 

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Love the New School of Marketing Podcast?

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I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will.

I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because the pandemic had me all shaken up and it was kind of hard to see where things were going. 

And right now that’s still the case for many of us, but I’ve adapted and I now plan only 3-6 months ahead instead of 12. 

I still have the overall big picture and 12 month plan in my head but then I do my planning every 90 days and every month. Because things keep changing I feel the need to be more flexible. 

So, what are marketing goals and how do you set them for your business?

The way I see marketing goals is that they are a part of your marketing strategy or plan. 

Generally, marketing goals fit into 5 categories:

• Raise brand awareness
• Generate high quality leads
• Grow and maintain authority
• Increase customer value
• Empower staff/customers to become brand ambassadors

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In today’s podcast episode I want to talk about tracking your Facebook ads. 

What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager. 

In a way it’s not surprising because when people opt-out of tracking it’s not fed back to Facebook so there are gaps in the data.

This gap in the tracking data is extremely frustrating for anyone running ads and it’s pretty much giving me a headache every day. Lol. 

That’s why I wanted to talk to you about this one tool that I use, in addition to lots of other tracking tools, that will help you get a clearer picture of your ads results too. 

I’m talking about an in-built feature inside of ads manager that you might not yet be using. 

It’s called UTM tracking and it’s fairly easy to set up.

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🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose?

Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign.

What do you want to achieve with your ads?

Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign perform better and you’re more likely to get the results you’re aiming for.

The objective you choose sends information back to Facebook about your goals and what action you want people to take from your ad, and Facebook’s smart algorithm will show your ad to people in your audience who are most likely to take this action. 

Because Facebook collects data on what people do, such as clicking on links, it’s super smart and uses this information to optimise your ad campaigns. 

Now that we know that our goal is important, let’s look at the different types of objectives.

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Love the New School of Marketing Podcast?

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In today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too. 

With so many marketing options available to us, it can sometimes be hard to choose where to spend our time. I’d love to talk about this a bit more because there is really no one size fits all in terms of marketing. 

Today I’m going to talk about 3 marketing tactics to grow your ecommerce business and your sales, but please know that you don’t need to do all of these. If it’s not aligned with you or your business, then choose something else. 

Another thing I really want to say first is that your marketing tactics should be chosen based on who your audience is. There is no point in choosing a specific tactic if your audience is not going to be there or engage with it. 

With that said, let’s look at 3 different tactics you can use to grow your business.

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The examples I'm referring to inside this episode are:
Pickwick & Sprout
Tiny Hearts Education
Proud Poppy Clothing
The Dog Mum

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Love the New School of Marketing Podcast?

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If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities. 

Whereas in the past the changes mostly involved the Facebook ads dashboard and how it operated, this year and some of last year we’ve seen major changes to the advertising industry and things are really different. 

It’s not just a matter of having a button moved or a dashboard refreshed.

No, this time around Apple made changes that have affected everything. 

Of course it’s not just Apple. Privacy laws keep changing and the industry is affected by those too. 

On top of that, there are now a lot more advertisers on Facebook and Instagram than when I started as an ads manager 7 years ago. 

So in this episode I want to talk about what has changed in terms of advertising and what this means for you specifically. 

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🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Over the past week I’ve had the same conversation a number of times so I thought it would be good to share it in this podcast episode. 

I’ve spoken with a number of people about creating online courses and how unfortunately a lot of people skip a few steps in the process.

You see, creating an online course is a brilliant way to package up your knowledge, and I’m definitely not trying to stop you from doing that.

What I do want to talk about is how you’re planning to sell it.

Selling an online course is often harder than you think. 

Not to rain on your parade but even though you built it, doesn’t mean that they’ll come. 

You see, people need to know about your course before they can buy it. 

That’s where sales funnels come in. 

In short, a sales funnel is the way you lead your potential customer on a journey to becoming a paying customer.

A sales funnel in the online marketing world will help turn website visitors into email subscribers, and email subscribers into customers or clients.

Tune in 🎧

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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...