New School of Marketing

By Bianca McKenzie

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every b

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FAQs about New School of Marketing:

How many episodes does New School of Marketing have?

The podcast currently has 258 episodes available.

New School of Marketing episodes:

April 07, 2025 Marketing is a Long Game—Here’s How to Stay Consistent
Marketing isn’t a one-time event—it’s a habit. Just like going to the gym, you only see results if you stay consistent. But let’s be honest: staying consistent is HARD, especially when you don’t know what to post, you’re trying to do too much at once, or you’re frustrated by slow results.
In today’s episode, I’ll share practical ways to make marketing easier, more manageable, and more sustainable—so you can stick with it and actually see results.
We’ll cover:
✅ Why consistency is the secret to long-term marketing success
✅ The biggest reasons business owners struggle to stay consistent
✅ Simple, actionable strategies to make marketing feel effortless
If you’ve ever felt stuck, overwhelmed, or ready to throw in the towel on marketing, this episode is for you.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
10min
March 31, 2025 You Don’t Need More Followers – You Need More Conversions
In this episode, we’re busting a huge marketing myth—the idea that more followers automatically mean more success. If you’re chasing vanity metrics like follower count, but your business isn’t making more money, it’s time to shift your focus.
We’ll break down:
✅ Why engagement, relationships, and conversions matter more than numbers.
✅ How to shift your strategy from growing an audience to growing your revenue.
✅ Actionable steps to attract the right people and turn them into paying customers.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
13min
March 24, 2025 The Most Common Marketing Mistake I See
In this episode, we’re diving into one of the biggest marketing mistakes I see business owners make all the time—random acts of marketing. If you’ve ever felt like you’re throwing spaghetti at the wall, hoping something sticks, this episode is for you. We’ll talk about why this approach doesn’t work, what you should be doing instead, and how to create a simple, repeatable marketing system that actually gets results.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
13min
March 17, 2025 Content Strategy 101
In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and create engaging content, and measure your results. This episode is packed with actionable insights to help you develop a content strategy that supports your business growth.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
20min
March 10, 2025 Navigating the Digital Landscape in 2025
In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the challenges and opportunities that lie ahead. Whether you're a business owner, marketer, or entrepreneur, you’ll learn practical tips for adapting to change, leveraging new tools, and staying ahead of the curve in the ever-evolving digital landscape.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
16min
March 03, 2025 Building a Comprehensive Marketing Strategy
In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting the right channels and measuring your results. Whether you're starting from scratch or looking to refine your existing strategy, this episode provides actionable steps and real-world insights to help you create a roadmap that drives results.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
23min
February 24, 2025Short-Form Video Content: What Works Now
Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes short-form content successful, and how can you make it work for your business?
In this episode, we’ll explore:
The evolution of short-form video content and why it dominates.
How to craft engaging, impactful videos that grab attention.
The platforms you should prioritize in 2025.
Common mistakes to avoid.
Practical tips for creating short-form content—even if you’re camera shy!
If you’ve been hesitant about diving into short-form videos or need a fresh perspective, this episode will give you actionable insights to create videos that work for your business.
Enter the giveaway: https://newschoolofmarketing.com/
Open until 11 March 2025.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
14min
February 17, 2025 Email Marketing in 2025: What’s New and What Still Works
Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ahead of the game. Whether you’re just getting started or refining your existing strategy, this episode will help you make the most of your email marketing efforts.
Enter the giveaway: https://newschoolofmarketing.com/
Open until 11 March 2025.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
11min
February 17, 2025 Lessons from 200 Episodes – What I’ve Learned About Marketing & Business
We’re celebrating 200 episodes of the New School of Marketing Podcast! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the strategies that actually move the needle to the biggest mistakes I see business owners make, I’m sharing my top takeaways to help you grow your business with confidence.
PLUS, to celebrate, I’m hosting a special giveaway with some amazing prizes! 🎁 Tune in to find out how to enter and be part of the celebration.
Don’t miss this one—it’s packed with insights, reflections, and a whole lot of gratitude for you, my listeners! 💛
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
16min
February 03, 2025 Sustainability in Marketing: Meeting Customer Expectations
Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast, we’re diving into sustainable marketing and what it really means for your business.
We’ll explore how customer expectations around sustainability have shifted, practical ways to integrate eco-conscious strategies into your marketing, and how to communicate your efforts authentically (without falling into the greenwashing trap). If you want to attract and retain customers who care about sustainability, this episode is a must-listen!
🎧 Tune in now and start marketing with impact!

Keep your eye out for next week's episode as it's our 200th episode and I'm hosting a giveaway!
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
17min

FAQs about New School of Marketing:

How many episodes does New School of Marketing have?

The podcast currently has 258 episodes available.

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