New School of Marketing

By Bianca McKenzie

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every b

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FAQs about New School of Marketing:

How many episodes does New School of Marketing have?

The podcast currently has 258 episodes available.

New School of Marketing episodes:

November 18, 2024 What Does It Even Mean to Optimise Facebook Ads?
In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we cover everything you need to know to take your Facebook ad performance to the next level. Whether you're running your first ad or looking to refine your strategy, this episode will give you practical tips and insights to optimise like a pro. Tune in and learn the art of ad optimisation!

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
17min
November 11, 2024 Facebook Ad Formats: Choosing the Right One for Your Campaign
With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one effectively. You’ll learn how to align ad formats with your campaign objectives, reach your target audience, and maximise your ad spend. Whether you’re promoting a product, capturing leads, or building brand awareness, this episode will help you make the right format choice to drive results.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
16min
November 04, 2024 Cracking the Code: Facebook Advertising Demystified
Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or looking to refine your approach, we’ll cover the must-know strategies and practical tips to help you build campaigns that connect and convert. Say goodbye to overwhelm and hello to confident ad creation! Tune in to crack the code and get the clarity you need to make Facebook advertising work for your business.
Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
20min
October 28, 2024 Building Your Sales Pipeline with Funnels
In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have to be complicated! We break down what a sales funnel is, why it matters, and how you can create a simple yet powerful funnel to guide your customers from awareness to purchase. Learn the core stages of a funnel, how it can make your marketing more efficient, and practical steps to get started without the tech overwhelm. Tune in and discover how a well-crafted funnel can transform your sales process and help your business thrive.

All about Funnel Fundamentals:
www.biancamckenzie.com/funnels101
Use the coupon code FUNNEL33 to get 33% off (offer expires soon)

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
34min
October 21, 2024 Creating Irresistible Tripwire Offers in Your Sales Funnel
Are you looking for a way to turn more leads into paying customers?

In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the essential elements of a great tripwire, where to place them in your funnel, and share practical tips on pricing and messaging.

Whether you’re new to tripwire offers or want to fine-tune your strategy, this episode will help you craft offers that not only convert but set the stage for bigger sales down the line.

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
20min
October 14, 2024 Email Marketing Automation: Streamlining Your Workflow
In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows that work for you, even when you're not online, so you can nurture leads, onboard new customers, and keep your business running smoothly.

My favourite email marketing automation software:
MailerLite (affiliate link)

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
29min
October 07, 2024 Avoiding costly DIY website mistakes with Mel Driver
In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them.

We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good photography and what to do if you're on a budget but still want to look pro.

Find out more about Mel:
meldriver.co
Shopify Blueprint Course
Merindah Botanicals (Mel's 43 award winning ecommerce business)

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
44min
September 30, 2024 The Tech Toolkit: Essential Tools for a Seamless Course Launch
Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch.
From landing page builders and email marketing platforms to payment gateways and course hosting solutions, I’ll walk through the must-have tech that will streamline your launch and save you a ton of headaches. I’ll also share tips on how to integrate these tools for an automated, hassle-free experience that allows you to focus on delivering value to your students.
Whether you’re a first-time course creator or looking to level up your systems, this episode will give you the toolkit to launch with confidence!

Links mentioned:
MailerLite - email marketing
LeadPages - landing page builder
ThriveCart - payment processing
Sales Page in a Day - write your own sales page copy
20 Minute emails - write your own sales and nurture sequences

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
30min
September 23, 2024 Don’t Rely on Facebook or Instagram to Build Your Business (and Don’t Use It as a Comms Tool)
In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much.
I’ll break down the key reasons why this strategy is unpredictable and why you don’t have as much control over your audience as you might think. From algorithm changes to account hacks, social media is a place where you’re always at the mercy of something external. I’ll also talk about the importance of diversifying your marketing and using strategies that you own and control, like email marketing and paid advertising, so you’re not putting all your eggs in one fragile social media basket.
Tune in to learn how to layer your marketing strategies for more predictable outcomes, and why social media should be just one piece of the puzzle—not the whole thing.

Tech mentioned:
MailerLite - email marketing software
LeadPages - landing page creator

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
28min
September 16, 2024 What Happens When You Decide to Give Your Business a Name No One Can Pronounce with Catharine Redden
Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk.

You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the number one most effective marketing tactic is and more.

Tune in to listen 🎧

Find more about Catharine on her website:
www.zjooshyoursocials.com.au
Join her Facebook group here

Send me a message right here
Support the show
Connect with me
Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...
...more
1h 3min

FAQs about New School of Marketing:

How many episodes does New School of Marketing have?

The podcast currently has 258 episodes available.

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