This is the final episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.

Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks!

Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

• How Patagonia thinks about social, environmental, and financial goal setting and key performance indicators
• The thought process behind how Patagonia sets prices for its products
• Internal and external reporting practices, including the B Impact Assessment and the “Footprint Chronicles'“
• How Patagonia baked its values and benefit purposes into its company bylaws

For more, visit: https://www.lifteconomy.com/blog/patagonia-4

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Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

This is the third episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.

Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks.

Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

• Patagonia’s approach to marketing and how it’s evolved over time
• Exploration of the thinking behind Patagonia’s feature-length films
• How Patagonia intentionally cultivates their brand community
• Standing up for what you stand for might mean standing against or alienating potential customers and strategic partners
• Doing what’s right and authentic is good business

For more, visit: https://www.lifteconomy.com/blog/patagonia-3

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

This is the second episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.

Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks!

Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

• Maintaining consistent culture across geographies through values alignment and shared purpose & sense of agency in serving customers
• Creating the conditions to allow people to show up as their full self and pursue the passions outside of work that enhance their value when present for Patagonia
• Enacting purposeful business activism to influence the market, supply web, and policy in ways that are core to the mission and operations
• Patagonia’s efforts and stance with regard to racial and gender equity, diversity, and inclusion

For more, visit: https://www.lifteconomy.com/blog/patagonia-2

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

This is the first episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.

Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks!

Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

• Four critical moments in Patagonia’s history: rock climbing with petons, the Ventura River, organic cotton, and “Don’t Buy This Jacket.”
• How Patagonia developed its new mission statement
• The Stockholm Resilience framework and how Patagonia thinks about planetary boundaries 
• The company’s approach to growth and why they should (or should not) grow
• The eight business philosophies that guide the company’s decision-making and operations

For more, visit: https://www.lifteconomy.com/blog/patagonia-1

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

David Holmgren is best known as the co-author of Permaculture One with Bill Mollison in 1978. Since then he has developed three properties, consulted and supervised in urban and rural projects and presented lectures, workshops and courses at a wide variety of events and venues in Australia and around the world. His writings over those three decades span a diversity of subjects and issues but always illuminating another aspect of permaculture thinking.

For the show notes, visit: https://www.lifteconomy.com/blog/david-holmgren

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

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LIFT Economy Newsletter

Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

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Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast. 

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listener

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

Kris Lin-Bronner is Strategic Adviser and CSR Manager for Dr. Bronner’s Magic Soaps, the top-selling brand of natural soaps in North America. She is responsible for overseeing and managing many diverse projects under the umbrella of sustainability and social responsibility.

For the show notes, visit: https://www.lifteconomy.com/blog/kris-lin-bronner

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

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LIFT Economy Newsletter

Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast. 

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy

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Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

A former Associate Partner with McKinsey & Company, Frédéric Laloux holds an MBA from INSEAD, and a degree in coaching from Newfield Network in Boulder, Colorado. He has traveled widely and speaks five languages fluently. Frédéric Laloux works as an adviser, coach, and facilitator for corporate leaders who feel called to explore fundamentally new ways of organizing. His research in the field of emerging organizational models, published in his book Reinventing Organizations, has been described as “groundbreaking” and “a leap in management thinking” by some of the most respected scholars in the field of human development and management.

For the show notes, visit: https://www.lifteconomy.com/blog/fred-laloux

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

---

LIFT Economy Newsletter

Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mb

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

john a. powell is Director of the Haas Institute for a Fair and Inclusive Society and Professor of Law, African American, and Ethnic Studies at the University of California, Berkeley. He was previously the Executive Director at the Kirwan Institute for the Study of Race and Ethnicity at the Ohio State University and the Institute for Race and Poverty at the University of Minnesota. Prior to that john was the National Legal Director of the American Civil Liberties Union. He is a co-founder of the Poverty & Race Research Action Council and serves on the boards of several national and international organizations.

For the show notes, visit: https://www.lifteconomy.com/blog/john-a-powell

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

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LIFT Economy Newsletter

Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast. 

If you enjoy the podcast, would you please co

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show

Amelia Baxter believes that the 21st century built environment is filled with opportunities for trees. Baxter co-founded WholeTrees in 2007 to develop and sell products and technologies that would scale the use of waste-trees in commercial construction, increasing forest revenues, and offering green construction markets a new material for the 21st century. Amelia has led project teams in over $2M in USDA research grants working toward the commercialization of the tree's natural engineering. By raising equity investment for her company, attracting national executive talent, and pinpointing nascent urban markets for trees as structure, Baxter has participated in the growth of a truly conscious and regenerative company.

For the show notes, visit: https://www.lifteconomy.com/blog/amelia-baxter

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

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LIFT Economy Newsletter

Join 7500+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

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Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes an

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

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Today we host a deeply inspiring and perspective-shifting chat with the one and only Bayo Akomolafe. Bayo grew up in Lagos, Nigeria, and is a father, son, brother, life partner, author, poet, teacher, public intellectual, international speaker, post-humanist thinker, and so much more. He is also the visionary founder of the Emergence Network and the host of the online course We Will Dance with Mountains.

For the show notes, visit: https://www.lifteconomy.com/blog/bayo-akomolafe

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

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LIFT Economy Newsletter

Join 7500+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts by visiting:  https://bit.ly/nexteconomynow

Twitter:

Send us a text

Join Next Economy Living, beginning October 2025! By joining a cohort, you’ll learn how to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse. The training is designed to support you to deepen your changmaking while also taking care of your material and financial needs. 

Learn more ➡️ bit.ly/NextEconomyLiving

Interested in designing a world that works for the benefit of all life? Join our fall cohort of The Next Economy MBA, beginning September 30th, and use discount code PODCASTMB@ to save 10% on tuition!

Learn more at  lifteconomy.com/mba. 

Support the show