Are you wondering how successful women actually build thriving businesses — without sacrificing their lives, families, or mental health?
In this powerful episode of the Next Level Women’s Show, three accomplished women entrepreneurs share their real journeys from corporate careers to entrepreneurship, revealing how they built visibility, marketing systems, and profitable businesses aligned with their values.
This conversation covers entrepreneurship, leadership, remote work, marketing strategy, pricing confidence, and redefining success on your own terms.
Whether you're an entrepreneur, professional considering a career pivot, or a woman ready for your next level — this episode is your masterclass.
🔥 In this episode you’ll learn:
• How to transition from corporate to entrepreneurship
• Visibility strategies that actually attract clients
• Marketing & sales approaches that feel authentic
• How to price your services confidently
• Building a business around your lifestyle
• Remote work and global career opportunities
• Leadership growth and career advancement strategies
👇 Meet the Panelists Below + How to Connect With Them
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👩💼 PANELIST BIOS & CONTACT LINKS
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✨ Lani Shaw — Executive Leadership Coach & Attorney
Lani Shaw is a certified executive coach with over 20 years of leadership experience. She helps professionals — especially women — gain clarity, increase leadership presence, and position themselves for promotions and career advancement.
🌐 Website: https://coachingwithlani.com
📱 Instagram: https://www.instagram.com/exec_coachlani/
📺 YouTube: https://www.youtube.com/@levelupwithcoachlani
📩 Free leadership book list - https://coachingwithlani.com/essentialreading
🌎 Yoanella Hernandez — Remote Work & Global Lifestyle Entrepreneur
Yoanella is a dynamic Dominican Spanish influencer currently based in Canada with a wealth of international experience from living in five different countries. With 14 years of remote work expertise, she specializes in empowering others to embrace the freedom of a nomadic lifestyle, whether they're looking to relocate abroad, work from home, or explore remote opportunities.
Book: https://www.amazon.ca/Home-sweet-across-world-ready-ebook/dp/B0GBQ8PF8H
https://www.tiktok.com/@nomadwriterincana?_r=1&_t=ZM-938OXLnzr1o
https://www.facebook.com/share/1AZf4qSHnm/
https://www.instagram.com/nomadwriterincanada?igsh=N2cyYWdwaWxqcjVz
📈 Britt Holmes — Founder, Merit Media Advertising Agency
Britt Holmes is the founder of Merit Media Inc., a performance-driven digital advertising agency that helps service-based and mission-led businesses grow without the gimmicks. With over 14 years in the advertising industry — including a decade in corporate managing $100M+ in media — Britt brings a rare blend of strategic rigour and real-world clarity. She specializes in Google, Meta, and LinkedIn ads for therapists, health and wellness brands, and values-led companies who want sustainable growth. Known for her straight-talk approach and systems-first mindset, Britt is passionate about ethical marketing, operational clarity, and helping good businesses win online.
IG:
@meritmediainc
@brittholmeslive
LinkedIn:
https://www.linkedin.com/in/britt-holmes-merit-media?
https://www.linkedin.com/company/merit-media-inc/
https://www.meritmedia.com
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🎤 Joy Rowland
Business Coach | Host of Next Level Women
https://www.joyrowland.com/
https://www.instagram.com/joy.rowland_/
LinkedIn: https://www.linkedin.com/in/joyrowland/
What does SUCCESS mean to you?
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⏱️ YOUTUBE CHAPTERS / TIMESTAMPS
00:00 Introduction & Meet the Panel
00:30 Lani Shaw – Leadership Coach Journey
01:24 Yoanella – Remote Work & Global Entrepreneurship Story
03:48 Britt Holmes – From Corporate to Agency Founder
04:59 Entrepreneurship Origin Stories
19:43 Visibility, Marketing & Social Media Growth
24:20 Sales Confidence & Pricing Your Services
29:56 Networking vs Social Media Marketing
33:57 Building Referral-Based Businesses
40:05 Defining Success on Your Own Terms
41:30 Lani’s Coaching Framework Explained
45:05 How to Work With Lani
45:36 Yoanella’s Book & Remote Work Mission
52:32 Britt’s Advertising Strategy & Client Growth
01:02:40 Final Advice for Entrepreneurs
01:05:42 Closing Thoughts